The top three best-selling list will be listed as soon as the server is opened. This SLG spends 100 million yuan to expl

On September 20, "The Three Kingdoms: Strategic Edition" (hereinafter referred to as the Three Wars) officially celebrated its sixth anniversary.This morning, with the simultaneous opening of the new S1 season of gold service, a large number of players instantly poured into the server. Ten gold service were quickly squeezed out, and even a grand occasion of queuing for hours. Among them, some Luozhou points in the gold service 1 were full in less than 5 minutes after the server was opened, and other servers also showed a scene of "popularity".To be honest, the grand occasion of each anniversary of the three battles is impressive, but this time the players' enthusiasm seems to have reached a new level.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

A few months ago, this SLG Evergreen head product, with a cash investment of 100 million yuan as the trigger point, announced that it will focus on the core fun of GVG in all aspects. After a period of preparation, exploration, verification and precipitation, it can be said that at the node of this sixth anniversary celebration, it has officially entered the stage of full implementation.

Obviously, such strategic decisions are quite bold and challenging, but if there is any SLG product that can clearly see deep user needs, propose a feasible solution, and have the ability to resolutely implement, then as the "leader" in this category, the three battles are the most appropriate.

In fact, on the day of the sixth anniversary celebration, Sanzhan quickly rose to the top 3 on the iOS best-selling list, which not only once again confirmed its lasting product strength and user stickiness, but also fully demonstrated that Sanzhan once again broke through and achieved something that no one in the industry dared to do.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

An unprecedented "Ten Thousand Regiments Battle": The end of all top alliances, and the enthusiasm of the whole nation to fight gold is rising

The so-called "Ten Thousand Groups Battle" is a new GVG pattern brought by the "Scale Family" gameplay launched by the Three Battles in this S1 battle against the gold service - each family is an elite small team of 50 people, and each family can be in alliance with up to 5 families.In order to make sufficient preparations for players in advance, the official has launched a mini program for players to pre-create and form teams since September 13.As of the time of opening the server, the number of Pre-Chuang Leagues has exceeded 1,500, the total number of reservations has exceeded 100,000, and the number of small groups of the Aristocratic Family has reached nearly 10,000.Looking at the development of the SLG category over the past few decades, this "10,000-group battle" is probably the first time it has ever happened.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

Behind the huge number of people is the unprecedented mobilization power brought by high cash rewards.After the press conference on September 12, the official "bounty simulator" launched by the official website became the focus of hot discussion in the player circle - some players made calculations based on the official bounty rules and used the data of the Dingjunshan script to calculate, and counted that the estimated bonus of the top T0 leagues in three battles in a single season is as high as 1.01 million, and the powerful alliances in some regional servers also have the potential to get 880,000 yuan.Such a high return not only attracted enthusiastic participation from players in the three battles, but also caused top alliances in other SLG games such as Canghai, Xuantiansi, Dame Dynasty, Hanchao, Xiaozi, Yuanqituan, Longxiang, Qilinque to "transfer" one after another, and a drama of "Guan Gong fighting Qin Qiong" that crosses product barriers is ready to go.When all the top "wealthy families" gather together, the even-matched basic plate will naturally form, and GVG's passion for confrontation and strategy depth, as well as the resulting fun feedback, can naturally be greatly improved.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

However, the effect of this 100 million cash match is far more than that, and it has even spread to the celebrity player circle.The well-known actor Yin Zheng posted a screenshot of the simulation bounty and "yelled" Li Naiwen under the official comment section. As an old player of three years of battles, Li Naiwen also sent an invitation to fans to form a team to participate in the gold service. The incest new and former international player "Emperor" Li Yi, and Yin Zheng's live card drawing broadcast that day, further increased the public topic of the sixth anniversary celebration.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

It is more worth mentioning that under the constraints of a transparent and clever rule, the 100 million cash from the Three Battles not only brings warmth to the "big guys" in inertial thinking such as Gao Zhan, Manhong, and the Financial Master, but can truly cover a wider group of mass players.The event adopts a new mechanism for rank-based prize pool, which corresponds to different bounty levels based on the team members' contributions in the first month, acquisition of hegemony and the intensity assessment of the competition area.The individual bonus consists of the hegemony bonus, the honor contribution bonus, the active red envelope bonus and the third-class team bonus.The composition of multiple bonuses means more opportunities and possibilities for participation.Many civilian players and monthly card players have calculated through the official bounty simulator and found that according to the contribution mechanism, individuals can actually get rewards ranging from hundreds to thousands of yuan.A large number of users posted screenshots in the community and said, "It's unbelievable that playing SLG can also make money," which further highlights the fairness and motivational effectiveness of the game.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

The considerable cash rewards are certainly likely to attract high attention, but just like the attitude expressed by San Zhan at the ecological communication meeting in early June - 100 million cash investment is just to add a fire to the reconstruction of the GVG experience.If GvG wants to be really fun, it also needs to make a fuss from multiple levels such as gameplay, rules, and opponents.

Reconstructing the GVG experience, what else did you do right in the three battles?

SLG has always been one of the most competitive tracks, with new products emerging one after another and old products iterating.However, in recent years, innovation bottlenecks have emerged in the SLG category, and many veteran players have a common feeling that "it seems that after a season, it is not as passionate as before."

Faced with industry difficulties, as the leader in the category, we chose to return to the strategic essence of SLG in three battles and focused on the core experience of GVG.This strategic choice is based on a profound insight into player needs: what players want is not simply reducing burdens, but a more in-depth and valuable gaming experience.As Zeng Lingpeng (nicknamed Zhu Ge), the producer of the Three Wars release, said: "The essence of SLG is war + strategy, and strategy serves war. We firmly believe that the GVG experience is the core. A good experience is worth investing for players." The launch of the 100 million cash reward program is not only a reward to players, but also a revaluation of the value of GVG core experience.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

Of course, the GVG experience innovation in "The Romance of the Three Kingdoms: Strategic Edition" is not achieved overnight, but a gradual process.

From the gameplay, as early as July, the PK season script "Chang'an Rebellion" was delegated to the S1 season for a limited time as the third battle, and the first attempt to land the gold server.Compared with the traditional competition for large strongholds, the first street fighting sand table emphasizes the game around small resource points, which brings a fist-to-heart, close-fitting experience innovation.

Although there were not many financial services at that time, the scene after the "Chang'an Rebellion" version was launched at that time seemed to have already predicted the full outbreak of the anniversary version.This version not only made San Zhan reach the top four of iOS best-selling list.At the same time, it has accumulated valuable practical experience and player feedback for the subsequent large-scale landing of gold-fighting.

On this sixth anniversary, the three battles launched a new "family" gameplay in the S1 season, changing the original 300-person alliance to a 50-person family, which greatly reduced the management burden and improved strategic flexibility.There are 81 "family dependent areas" on the map of the new season. After the family occupation, members can move into it. Not only can they obtain advanced resource areas nearby, but they can also build exclusive buildings or sow wheat fields, and enjoy the defense effect of the city wall.A family can also form alliances with up to 5 other families to fight for hegemony together - this design not only retains the core confrontation fun of GVG, but also creates more diverse and flexible diplomatic strategies and battlefield gaming through scale optimization and system empowerment, providing a solid gameplay basis for the "Ten Thousand Groups Battle".

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

With the support of gameplay, how to give GVG confrontation stronger target driving force, thereby mobilizing the stronger activity and commitment of each member of the collective, involves some changes at the rule level.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

At the ecological communication meeting in June this year, the three battles clearly stated that they would crack down on large-scale violations of the studio's group control behavior and quickly put it into practice.This move obviously encourages the confrontation on the battlefield to return to the "people-oriented" dimension, rather than becoming an AI-based mechanical process. This is like a military parade, uniform because everyone has made efforts and everyone has common standards and goals, so it is concretely manifested as the ultimate unified execution.And in this joint effort, a collective strong cohesion will come naturally.

At the same time, with the arrival of the anniversary, the official also gave a clearer detailed explanation of the rules around how to distribute 100 million cash, whether it can be obtained without taking over the hegemony, and how to ensure that everyone has the opportunity.And it conveys a very clear message, that is, this cash reward respects the process of each player participating more and is by no means the final result.

Finally, based on the opponent's factor, the official has successively launched the functions of team lobby and measures to limit large-scale cross-regional areas in the past few months. On the one hand, it has made the diplomacy of Yuluozhou transparent, and on the other hand, it has also avoided the situation of "old birds bullying newcomers". In summary, it is necessary to ensure the fair confrontation environment on the battlefield as much as possible.

After all, when it comes to passion, it should be a stunning match. Many great things in the world can achieve each other because they meet the opponent.Interestingly, this anniversary celebrity player Yin Zheng vs. Li Naiwen, the alliance forces represented by the two are also the T0 level alliance that has been fought for a long time in the three battles.In addition to the "defection" of many other top SLG games, it is natural to have a high popularity in the gold service this anniversary celebration.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

It is worth mentioning that in the GVG experience part of SLG, there is a link that seems both special and important, that is, alliance management, management decisions, and relationships between alliance members are directly related to the game experience of all members in the group.

The operational strategy of the three battles has always attached great importance to alliance management.From launching exclusive services for League Butlers, to carrying out League Academy, helping League management improve the level, to regularly organizing League social gatherings, improving the stickiness of League organization members, and matching clear guidance on the growth rights of League management.All measures have greatly enhanced the stability of the alliance and provided a solid foundation for the GVG experience.

This series of solid product-side and ecological-side measures - from gameplay transformation to functional iteration, from environmental governance to alliance support - have laid the foundation for the sixth anniversary of the "Ten Thousand Regiments War", and also shows that the path of GVG innovation in the three battles has always been based on lasting experience rather than short-term popularity.

In other words, the popularity of the sixth anniversary of the Third World War is not accidental, but the inevitable result of steadily promoting the reconstruction of the GVG fun experience through systematic ecology and gameplay construction.

Not only a game, but also a cultural brand

In addition to the core fun of SLG, the Three Battles, as an important supporting cornerstone of the first brand of Lingxi Three Kingdoms, also have in-depth layout in the cultural dimension of the Three Kingdoms.At the beginning of this year, the Three Wars jointly released the documentary "Retrace the Sichuan Road to transport grain".Mr. Sun Yanjun, the actor of Liu Bei in the 1994 version of "Romance of the Three Kingdoms", was invited to play Liu Bei again after 31 years.This enthusiasm and pursuit for the Three Kingdoms culture is also the reason why the Three Battles have been recognized by players, the cultural and tourism industry and even authoritative media many times.In fact, this is not the first time San Zhan has taken a similar brand action.From the launch of the micro-film of "Sichuan River" script, to the reproduction of the "Building an Ice City overnight" script of "The Battle of Tongguan", to the current "Re-traveling the Road to Transport Grain".The Three Wars did not strongly guide the commercial content of the game through cultural and tourism linkages. Instead, it was more like a sense of mission of academic research, and by digging out fragments in the gaps in history, it gave new meaning to the Three Kingdoms culture.

The production team behind the Three Wars' love and respect for the history of the Three Kingdoms has left a deep impression on players and the industry.For every script, I will think about what I can explore from the dimension of the Three Kingdoms. This kind of seriousness and pursuit of gameplay and historical culture is also an important reason why the three battles can continue to attract 100 million players around the world.

开服即登畅销榜TOP3,这款SLG周年庆豪掷亿元炸出“万团大战”

The sixth anniversary celebration of World War III demonstrates its strategic vision and execution capabilities as a category leader.The 100 million yuan cash investment not only brings short-term market attention, but more importantly, it opens up a new direction for breaking the situation for the long-term development of the SLG category.

Through in-depth optimization of GVG experience, careful cultivation of the player ecosystem, and innovative dissemination of the Three Kingdoms culture, the Three Battles are redefining the value standards of SLG games.This mentality and innovative spirit of daring to carry the flag and face the pain points of the category may be the fundamental reason why the three battles can continue to maintain market competitiveness.

Click the link to join the sixth anniversary of the World War: http://d.aligames.com/9_ma5V2