The expectations of Switch 2 have been fully raised, and Nintendo has even brought out an exclusive game lineup that makes Sony jealous, such as "The Duskbloods".Analysts predict that the launch of this new console will set off a storm, with sales expected to reach 15 million units in the first year.

To achieve this goal, Nintendo has to invest a lot.In its fiscal year report ending in March 2025, Nintendo revealed that it will spend $966 million (140 billion yen) on advertising, which shows how powerful the Switch 2 is.Compared with the previous year, the company's marketing budget soared by 62%, which is also the highest advertising investment in Nintendo's history, meaning that the Switch 2 will receive unprecedented marketing promotion.

What's even more exaggerated is that this nearly $1 billion in marketing expenses only account for 7.4% of Nintendo's revenue in the previous fiscal year.If the Switch 2 is really as successful as predicted, Nintendo will further consolidate its dominance in the gaming industry.

At present, the initial performance of Switch 2 is quite impressive, and the market demand is far beyond expectations. It is predicted that 6 million units will be sold in the first week.In addition, games like Cyberpunk 2077 have performed amazingly on Switch 2, and CDPR says it is the best way to play this game portable.Moreover, the rumored "The Elder Scrolls 4: Annihilation Remake" and "Assassin's Creed: Shadow" will also be available on Switch 2.