Borderlands 4 is only a few months away from release, and if it's similar to the predecessor of the series, it'll be one of the best-selling hits of 2025.But how much will it be? Will publisher 2K try to beat competitors at a low price, or will it be priced at the same price as some new games this year when they climb to $80? Randy Pitchford, CEO of Gearbox Entertainment, said he doesn't even know it himself.
"We'll be setting the price soon. The price may be the new pricing adopted by Nintendo and Microsoft, or we'll keep it at a lower price point. That's up to the people at the issuing company. We'll know soon. Regardless of the pricing, I don't think it's a problem because the game is worth the money."
Pitchford also added that the upcoming sequel features a new Hidden Hunter, a large open map without loading screens, and that guns in the game can drop mixed parts from different manufacturers in the game.The budget for this sequel is more than double the budget of the previous generation console game "Borderlands 3" released in 2019.
"Borderlands 4" was in a special period of game pricing when it was released.Normally, the price of the game will only be raised when the new generation of consoles is released.However, this time, the prices of some top games have also risen due to the increasing development budget and the impact of the trade war.Mario Kart: World is priced at $80, and Microsoft also suggests that the next generation of Call of Duty will also cost $80.
Meanwhile, some highly rated games in 2025, such as "Light and Shadow: Expedition No. 33", are priced at only $50.The same is true for another "high-end game" released by 2K, "Brothers of the Seas: Hometown", which is positioned as a game that focuses more on plot and has a cinematic texture.2K announced this week that the game “will provide a linear and highly polished narrative experience that can easily complement other games our players love and continue to play”.
Borderlands 4 is unlikely to be priced that low, but it could also surprise you if it keeps the previous game priced at $60 on the previous generation console.The $80 price seems more likely, but Pitchford said that while he hopes his team will be paid accordingly and reinvest the revenue into future projects, he also hopes that as many players as possible can buy and play the game.And it's certain that no matter what the basic price is, there will definitely be a luxury version for those super players who buy it on the first day.
Pitchford said to the audience at the PAX East show, "To be honest, I don't know. This is true." But it is hard to say whether this is true or false.
