Former PS President talks about "GTA6" pricing, hoping to avoid breaking through the $100 mark

As game development costs climb, discussions about the possible price of "GTA6" that could exceed $100 are getting stronger.Former PlayStation President Shuhei Yoshida recently expressed his opinions on this.This masterpiece, originally scheduled to be released in fall 2025, has been postponed to May 26, 2026, but pricing strategies have always been the focus.

前PS总裁谈《GTA6》定价 希望避免突破100美元大关

Since the game was announced, players have continued to discuss whether R-Star will break the industry pricing routine—especially this concern has become even more serious after Nintendo announced that the Switch2 game will be priced at $80.Although the final price of "GTA6" has not been announced yet, in an exclusive interview with PlayStation Inside, Shuhei Yoshida said that the possibility of this open world masterpiece being priced at $100 is not ruled out.

Yoshida pointed out that the price increase of games is an inevitable trend in the industry and has nothing to do with Nintendo's pricing strategy.He explained: "The technical requirements and resource investment in game development today are far beyond the past, and the core issue lies in production costs." He further stated that developers raise funds for 3A masterpieces through remakes and subscription services. This is a "shortcut" and the final profit will feed back to the development of new works.

前PS总裁谈《GTA6》定价 希望避免突破100美元大关

R Star did follow this model after "Red Dead Redemption 2": In addition to "GTA Online" continuing to generate revenue, it also launched a GTA+ subscription service, respublished "GTA5" many times, and launched a remake of the "GTA Trilogy" with mediocre response.

"Although it is not sure whether R Star will directly price GTA6 at 90 euros (about $100), the key is to find a balance between the development cost and the finished product price." Yoshida specifically mentioned the success story of "Light and Shadow: Expedition No. 33" - this game developed only by a team of 33 people also presents amazing visual effects at a lower development cost.

前PS总裁谈《GTA6》定价 希望避免突破100美元大关

This industry veteran believes that the route of fine-quality small teams is the future direction: "Using a streamlined team and budget can also create excellent works without compromising quality." Although "GTA6" is still more than a year away, discussions about its pricing will continue to ferment.