Recently, "Nikkei Asia" reported that Sony Group plans to increase its acquisition of intellectual property rights to gain a foothold in the entertainment trade field.As a well-known game console manufacturer, Sony has gradually increased its investment in existing IP in recent years rather than creating new IP from scratch, and this strategy has also expanded beyond games.For example, the company has an investment in Kadokawa Shoten, which has a large portfolio of young adult novels.In the past seven years, Sony's IP investment in games, movies, animation and other fields has reached 1.9 trillion yen.

Crunchyroll, the American animation streaming platform owned by Sony, plans to launch a new Crunchyroll Manga platform in the United States and Canada, providing Japanese comic works such as "One Piece" and "Jutsu Kaisen".This strategic goal is to increase its international market value by competing with large companies such as Netflix, Disney, and Amazon.A senior Sony official described this model of creating added value by acquiring, developing and integrating companies and intellectual property as an "entertainment trading company."

Analysts pointed out that the gap between the company's current value and its stock price may be due to Sony's failure to fully disclose information about its entertainment business, which affects the reasonable evaluation of it by outsiders.Sony has pledged to improve its communications strategy going forward.