Elon Musk has announced that his artificial intelligence company xAI is developing a video game, promising it will be a "brilliant AI-generated game" expected to launch before the end of 2026.

To date, xAI’s best-known product is its chatbot, Grok, but the company has begun recruiting game-related talent to expand xAI’s business beyond chatbots into new interactive media forms.

According to a report by Business Insider on October 3, xAI is recruiting “video game mentors” to train its models to learn game design concepts, gameplay mechanics and narrative techniques.The positions reportedly pay up to $100 an hour, demonstrating xAI's willingness to invest heavily as it prepares to enter the gaming market.

Musk hinted at building an AI-powered game studio as early as last year, and his latest post is the clearest signal yet that xAI does indeed plan to launch a full game.

The concept of "AI-generated games" has not yet been proven on a large scale.Although many developers have used AI tools to assist with procedural generation, dialogue creation, or asset production, no game entirely produced by AI has yet entered the mainstream market.Musk claimed that xAI will deliver such a work in the next 12 to 15 months, which undoubtedly raised the expectations of the outside world.

However, considering xAI’s resources and Musk’s breakthrough performance in multiple industries, this project will undoubtedly become one of the most high-profile attempts at AI-generated games and will also become an important case for observing how AI can truly enter the mainstream game development field.