As Call of Duty returns to Xbox, Sony begins spending heavily to promote Battlefield 6

Historically, the exclusive rights of the "Call of Duty" series have favored Xbox. Starting in 2015, Sony and Activision signed a new exclusivity agreement. The exclusive rights of the "Call of Duty" series have favored PlayStation, which includes early participation in multiplayer beta testing, exclusive DLC and content, and marketing and promotion support.But with Xbox acquiring Activision Blizzard, "Call of Duty" has returned to the Xbox camp.

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》

With Sony losing "Call of Duty", PlayStation has begun to reach out to "Call of Duty" competitor - the "Battlefield" series.

Recently, foreign players discovered a huge promotional advertisement for "Battlefield 6" in Hollywood. In the upper left corner is the Sony PS5 logo, suggesting that Sony has invested heavily in promoting EA's upcoming first-person shooter game.

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》

In addition to the United States, players have also seen the promotion of "Battlefield 6" in Montreal, Canada, and London buses, which also feature PlayStation's logo and slogan.

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》

Montreal, Canada

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》

London, UK

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》

Shibuya, Japan

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》

Manhattan, USA

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》

随着《使命召唤》回归Xbox 索尼开始砸重金宣传《战地6》