A source close to Sony revealed to foreign media That Park Place that less than a week after the release of "Soul of Mount Yotei", Sony Japan has quietly scaled back the game's marketing and paid advertising.According to the source, the move was a reaction to "disappointing sales trends" and "not wanting to continue to lose money on a game that's experiencing declining sales."

The source, who requested anonymity, emphasized that internal Sony discussions described the current situation as "unexpectedly weak," especially since the PlayStation exclusive game has received a lot of hype and is considered to be off to a strong start.

The original words of the source are as follows:

"Sony Japan has stopped marketing advertising for "Ghost of Mount Yotei". They are dissatisfied with the decline in sales and said they do not want to lose money on a game whose sales continue to decline."

It should be noted that this information comes from third-party sources and has not yet been officially confirmed by Sony or Sucker Punch.Therefore, these claims should be taken with a grain of salt until official sales figures are released.

Marketing silence aligns with online trends

This rumor is consistent with observations by players and industry analysts: the advertising campaign for "Soul of Mount Yotei" seems to have "died" at an unusually fast rate.

On theGoogle Trends data also shows a sharp decline in search interest, even during launch weekends when new games are typically the strongest.

While "correlation does not mean confirmation," this phenomenon is highly consistent with That Park Place's source's statement that Sony's corporate-level response to the game is gradually cooling down, and it is choosing to scale back investment in response to the market performance of "Soul of Mount Yotei" that may not meet expectations.