EA's new owner is betting on AI's future.According to the Financial Times, EA is betting that artificial intelligence (AI) can "significantly cut EA's operating costs."
The report noted that strengthening the use of AI will also allow EA companies to increase profits in the coming years, which will allow new owners to "manage the huge debt burden of a company with historically limited net debt."
Recently, EA announced that it would sell it to a group for $55 billion to Affinity Partners, an investment company owned by Silver Lake, the Saudi Arabian Public Investment Fund and Donald Trump's son-in-law Jared Kushner.The transaction will be paid to existing shareholders at $210 per share, a 25% premium to EA's share price.The deal will lead to privatization of EMEA.
Some analysts pointed out that EA's AI cost reduction means fewer quality assurance (QA) testers, smaller art teams, and automated customer support.Players are immediately aware of it when the studio prioritizes profit over quality.Cost cuts will be effective, but at the same time, what is accompanied by may be lower product quality than competitors.
Saudi Arabia Public Investment Fund/Savvy Games Group Investment Company:
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EA (Joint Venture)
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