Recently, Microsoft has adjusted the price of Xbox Series X|S consoles again, rising to $650 and $400 respectively.This is the second price adjustment in the past few months, which has caused strong response from the player community.Since its release in 2020, the global sales of this series of consoles have been about 30 million units, but the recent price increase has been seen by many players as a signal that Microsoft has gradually withdrawn from the hardware market.
Although the overall performance of the Xbox business is in a historically good stage, hardware pricing continues to rise.After the announcement of the price increase, a large number of criticisms emerged on overseas social media platforms.Some fans directly said: "This is not a tariff issue at all. I think Microsoft is deliberately pricing to withdraw from the host market." Many players believe that the host has completely lost momentum to grow, and Microsoft intends to maximize the profits of a single unit before completely withdrawing.
Ryan McCaffery, a well-known game reporter, also commented: "When it comes to this point, it is better to learn from Sega directly." Comparing Microsoft's current situation with Sega's situation before completely abandoning its hardware business, it is recommended that Microsoft should turn to third-party software development in an all-round way.Although the official mentioned economic factors such as tariffs, many players believe that this is just an excuse, and the essence is that Microsoft gradually withdraws from the host market by taking advantage of the global economic situation.
So far, Microsoft has not made a clear explanation on the motivation for price increases.Although it has promised to launch the next generation of consoles, the future of Xbox hardware business will be full of uncertainty if strategies that deviate from consumer wishes continue to be adopted.There are other opinions that in the future, Microsoft may cooperate with Asus, Lenovo and other companies to continue the life of Xbox hardware in the form of authorization.
What do you think about this? Do you support xbox's price increase strategy?Welcome to the comment section for discussion.
