At some point, I once mistakenly thought that "a tailor who doesn't want to be a cook is not a good driver" as a motto of a Western philosopher, and even wanted to write it into Chinese essays - until I heard it again in Guo Degang's crosstalk baggage.

In fact, this sentence is not a big problem in today's context.Especially in the field of games, game producers move from behind the scenes to "working" in front of the stage, which can also be regarded as an effective marketing method to narrow the distance between players and promote games.

Especially as domestic stand-alone games continue to be favored by the market and the player circle is rapidly expanding, the saying "If the game is sold well, the producers must have a job" has gradually become a unique marketing trick for Chinese players by many foreign manufacturers.

From many foreign independent games inviting Chinese netizens to finalize game translation names, to internationally renowned producers such as Hideo Kojima and Kim Hyung-tae joining the Chinese platform and actively participating in domestic activities, this essentially represents the importance that foreign game manufacturers attach to the domestic market in recent years.

And among them, we seem to have to mention the representatives of this behavior - Xiao Gao and Gang.When Xiao Gao chose to come to China to "ancient methods to promote" the "Hundred Days War Chronicle", perhaps even he himself could not foresee that he would have such a deep relationship with the Chinese Internet.

Who are you? Please support the "Zhongtian Cult Group"!

From various versions of magical modifications to various memes and emoticons, from online screen swiping to participating in various offline activities, you always seem to find Xiao Gao’s active figure and the familiar propaganda slogan - "Please support the Hundred Days War Chronicle!"

To be honest, Xiao Gao's marketing behavior is somewhat like the "brainwashing advertising" in the TV era, but unexpectedly, everyone seems to not hate it, or even... a little bit over the top? I don't know if it is because of language or cultural differences, but everyone can always see another side of "game producer" in Xiao Gao and his team.

For example, when facing fans, even if the content you want to talk about has nothing to do with the game, Xiao Gao will basically respond to all requests without any ambiguity; and for limited requests during the domestic college entrance examination, he will silently bless him in his own way.

You always seem to feel a kind of candor and seriousness that is rare in the Internet era in this Japanese.From his two-way trip with Chinese netizens "Japanese translation" and "Chinese translation Japanese translation" and "Chinese translation Japanese translation" to his active "after-sales service" of his participation in mobile games, we can see a few things:

Because of this, when we reexamine Xiao Gao as a "game producer", we will find that this similar temperament is also reflected in his process of making games.Generally speaking, ADV games have always been a relatively vertical field of audiences. Before most games have formed an IP effect, their main sales are generally only concentrated in the period when they were released.

Looking back at the games produced by Xiao Gao’s team, you have to admit that they can always create some "new life" in this traditional form.From the unique "high-speed reasoning" and black humor of "The Hundred Days War" to the huge plot branches and 100 finale follow-ups to the "Zhongtian Clan" which will be released soon, you can always experience a little different taste in Xiao Gao's game.

"The Clan of the Heavenly Cult" is still a familiar "Little High-style start" for players: the ancestor of the "Clan of the Heavenly Cult" who believes in the idea of ​​destroying the world was bizarrely killed, but was temporarily resurrected with the help of "the power of the gods".The player's role as the ancestor of the sect needs to investigate the five suspected sect cadres one by one while losing their memory, and finally find out the real murderer and find out the truth in order to truly win the Resurrection match.

Interestingly, the plot lines of the five cadres in the game correspond to five different gameplay and styles, and each part will tell a relatively independent story.For example, in the Ministry of Justice line, you can experience the "Reversal Referee"-style reasoning and evidence, immersed in the tense rhythm of serial murders; while in the Ministry of Science and Technology line, it returns to the traditional multi-view visual novel style, guiding the plot direction of multiple differences with rich texts; of course, if you are willing, it is not impossible to start a strange love adventure with three girls with different personalities in the Ministry of Education line...

Note: Of course, the official description of this line is "Love Adventure Game (?)

Although the five plot lines are different in style and independent of each other, their ultimate goal is to jointly point to the core puzzle of "finding the real murderer"."The End of Heavenly Cult" does not set up a completely linear game experience like traditional ADV games. Players can choose the order of each plot line strategy by themselves.In this process, the integration of various fragmented clues on the main line and the reappearance of different perspectives of the same event may be regarded as the key to breaking the deadlock.

Of course, "The End of Heavenly Cult Team" is also very luxurious in production lineup, and the well-known AVG game producer, Ko Nakazawa, also deeply participated in the game production.But I don’t know if it was influenced by Xiao Gao, so he also started to raise a sign to promote the "Zhongtian Cult Team"...

In addition to opportunities and luck, Xiao Gao and the first to become popular on the Chinese Internet, I think it is probably due to his overly "simple" sincerity and seriousness.In the "Hundred Days War" art collection, he left a sentence: "This game has embodied our years of hard work and devoted countless efforts, enthusiasm, creativity and even resentment."

From becoming a monk and making games halfway through to becoming famous in "Danwan Lunpo", from bankruptcy to developing original IPs to "complete work" in a foreign country, every step Xiao Gao and his team took seems to be unexpected and reasonable.

Whether you insist on deeply cultivating the relatively niche track of word games, or go bankrupt with a broken mind and go bankrupt to promote, you can always find a temperament similar to the characters they write: "middle-second" and it makes people excited."I think it's enough to make works that have a profound impact on some people."I think it is also a different kind of romance to be able to still insist on doing what you want in this era.