Recently, CMGE Zhongshe Games officially released its 2025 interim performance report.The report shows that Zhongshou Games achieved operating income of RMB 763 million in the first half of the year, and its net loss was RMB 638 million during the period.The loss is mainly due to the new game "Spring and Autumn Xuanqi" launched in January 2025 and "Sword World" launched in February 2025, which incurred a large one-time withdrawal fee during the reporting period, as well as the write-off of some prepayments due to the expiration of contracts and the impairment of financial assets caused by poor operating performance of the investment company.
"The World of Swords" performance failed to meet expectations after it was launched in February.On the premise of maintaining the regular maintenance and version iteration of the original "Sword of the Sword" version, maximize the recovery of early R&D investment.
As the core asset of Zhongshe Games, the IP operation of "Legend of Sword and Fairy" ushers in a value explosion on the occasion of its 30th anniversary.During the reporting period, Xianjian IP authorized revenue reached RMB 33.1 million, an increase of 134.8% year-on-year.It is expected that with the addition of Chaojing Group, Xianjian will accelerate the business development of related tracks such as IP operation services, theme business planning and execution, derivative design and research and development, and the two parties will also assist each other in the IP industry chain, closely combine and mutually beneficial symbiosis.
Zhongshe Games has planned diversified activities throughout the year.The animation series "Legend of Sword and Fairy III", "Legend of Sword and Fairy IV" and "Legend of Sword and Fairy I" collaborated with Tencent Video and Bilibili are gradually being promoted.Preparation for the original live-action drama "The Legend of Sword and Fairy" and "The Legend of Sword and Fairy: The Legend of Immortality" have begun.The "Side of the Fairy Sword" national tour special comic exhibition covers the top ten provinces and attracts tens of thousands of fans to interact offline; in the field of derivatives, new products that cooperate with brands such as Suplay are very popular, and they have worked with March Beast to explore offline channels.In terms of vocal art, we have reached in-depth cooperation with Chinese Online to jointly create the "Legend of Sword and Fairy" radio drama.Join forces with "Xiaojuchang" to develop a new version of the Yue opera "Legend of Sword and Fairy", and use the "intangible cultural heritage" method to convey the unique oriental aesthetics of the fairy sword to the public.
In terms of games, in addition to the steady development of the remake of "Legend of Sword and Fairy IV", China Mobile Games and Kaiying Network jointly announced on July 9 that it would renew the genuine IP license of "Legend of Sword and Fairy: A New Beginning" under Kaiying Network, and signed a new project to establish a brand new Sword and Fairy IP card RPG game, the product will enter the development period in 2026."Legend of Sword and Fairy: A New Beginning" is a game with turn-based RPG battle gameplay published and operated by Kaiying Network and is authorized by the IP of "Legend of Sword and Fairy".The game was first released on WeChat mini-program in 2023, and after it was launched, it quickly became a representative product in the mini-game market.The in-depth layout of the entire industrial chain of Xianjian IP is constantly transforming into considerable commercial value and brand influence.
