Microsoft's initial move toward a multi-platform strategy has caused great controversy in the console player community.However, now, Sony has quietly embarked on the same path. For example, Sony has announced that its first-party game will be launched in the future about 6 months after its release.

What’s even more surprising is that in order to promote its multi-platform strategy, Sony has even begun to recommend users to buy versions of their games on competitor platforms.Some players discovered that the official PlayStation page of "Jedi 2" is now guiding players to purchase the Xbox version of the game, which shocked many users who were off guard.

Although Sony has been more conservative in its multi-platform strategy, many recent moves suggest that the company is following Microsoft’s emulation and pushing its exclusive gaming lineup to other platforms including Xbox.

One of the key reasons that triggered Sony user dissatisfaction is that the PlayStation page even directly provides a purchase link for "Jidi 2" on the official Xbox store.This radical cross-platform promotion also confirms the fact that the era of "host war" as we are familiar with is truly over.Today, Xbox and PlayStation no longer focus on maintaining the loyalty of a small number of core players, but are starting to promote each other to reach a wider user base.

In the past, Sony has been more cautious about its multi-platform strategy in public to appease fans, but over time it seems it is abandoning this conservative posture.This progress also indicates that in the future, more Sony's games will likely adopt similar promotion methods when they land on other platforms (such as Xbox).

What do you think about this? Do you like the current publicity strategies of major manufacturers?Welcome to the comment section for discussion.