EA and its collaborative development studios Criterion, Ripple Effect, DICE and Motive are currently pushing forward the development of Battlefield 6 to ensure that the highly anticipated shooter will be available on PC, PS5 and Xbox Series X/S as scheduled on October 10.With the successful conclusion of two public tests, analysts pointed out that the success of the public beta has brought considerable pre-orders to the game.

Rhys Elliot, an analyst at Alinea Analytics, said in an interview with Eurogamer that the pre-order volume of Battlefield 6 PC version is believed to have reached about 800,000 copies on the Steam platform alone.Elliott believes that this marks a "happy turning point" for the series, as the current pre-order numbers "are far beyond the predecessors of the series and other shooting games."

Elliott predicts that considering that the game is still nearly two months away from the official release of the game, the total pre-order volume of "Battlefield 6" on the entire platform is expected to exceed one million copies.The end result will depend on whether EA can effectively take advantage of the momentum brought by the public beta success, especially in dealing with competition for other games released during the same period.

"The key is whether EA can continue to maintain this marketing momentum in September," Elliott said. "In September, competition is fierce, with many other works such as Borderlands 4 coming out. There are relatively few new works in the current stage, providing a good market space for Battlefield 6. With the arrival of autumn, competition will intensify, but for now, it has performed very well: It is expected to be the best start in the history of the Battlefield series."

The first round of public beta of "Battlefield 6" was a huge success, and its positive response even drove EA's stock price to rise.Last week, thanks to the success of the first round of public beta, EA's share price rose about 4.7%, reaching $176.11 per share.This also increased EA's market value to US$41.94 billion.The stock price increase was attributed to multiple factors, including stable server operation and positive player response.

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