On July 11, 2025, Bilibili World 2025 (hereinafter referred to as BW2025) grandly kicked off at the Shanghai National Convention and Exhibition Center.As the largest offline event in the field of second-dimensional and digital entertainment in China, BW2025 attracted more than 300,000 ACGN culture enthusiasts.In Hall 2.1H, the bilibili game immersive experience space constructed by the "Ming Dynasty: Feather of the Abyss" booth, "Rebirth of Cells", "Escape from Yakov", and "Magic Crafts", has become one of the most popular areas during the BW exhibition!
Independent game dream maker, Bilibili brings high-quality new games to the exhibition!
As one of China's most influential independent game distribution platforms, bilibili Games has continued to deepen its independent game track in recent years and has successfully released many phenomenal masterpieces such as "Rebirth of Cells", "Warm Snow", and "Magic Crafts".The sales of the mobile game "Rebirth Cell" in China exceeded 6 million copies in 2024, and the sales of "Warm Snow" on the entire platform have also exceeded 3 million copies.This year, Bilibili Games further increased its single-player game layout, won the joint release of the domestic 3A "Last Ming Dynasty: The Feather of the Yuanxu", and will be launched on July 24.At the same time, its self-developed "Escape from Yakov" has strongly joined the search and withdrawal track, and games such as "Magic Crafts" have also actively launched new content to meet the needs of different players with a diverse lineup.
The flagship new work was unveiled, and the exclusive content sparked expectations!
In the bilibili game related exhibition area, the booth of "The Last of Ming Dynasty: The Feather of Yuanxu" is undoubtedly the focus of the venue.This Chinese-style soul-like action role-playing game carefully developed by Lingze Technology and jointly released by bilibili games and 505Games has been reported by many official media such as Xinhuanet, China News Service, and Global Network. It has become the number one in the country in the hot-selling list of Steam before it was launched.Overseas, many game media have also predicted that it is expected to become a popular new game in the world this year. "The Late Ming Dynasty: The Feather of the Abyss" may become a new business card for Chinese game culture to go overseas in 2025!
In terms of independent games... The new game "Escape from Yakov" was released in a surprise appearance; the PC version of "Magic Craft" and "Diver Diver" will be linked, and the exhibition site brought players a trial experience of Dave Harpoon suit and linkage boss battle; the newly announced mobile game version of "Magic Craft" was also exposed for the first time in BW2025; in addition, the mobile game version of "Core Protection Era" also ushered in the first offline trial. On the basis of maintaining the original flavor, these two works have specially adapted and optimized for mobile devices, striving to bring players the same wonderful gaming experience.These new content attracted many players to experience during the exhibition, and they all gave positive reviews after the trial.
The trial event is unprecedented, and creative interaction ignites players' enthusiasm!
The museum opened at 9 a.m., and a large number of players flocked to the bilibili game-related exhibition area.In the "Ming's Late: Abyss Feather" booth trial area, dozens of trial cameras were filled early, and players lined up outside the trial area winding through half of the exhibition hall. In the passage with fast-flowing crowds, there were always players who stopped for the actual trial of the late Ming Dynasty and took a look at this game with full expectations for the summer vacation in advance.Nearly 20 well-known anchors and KOLs including Yinzi, KOLs, etc. came to the booth to experience the game in depth.The impermanent coser also attracted players to take photos and check in and ask for photos.During the exhibition, more than 800 players participated in the trial, and the total trial time was nearly 10,000 hours. After the experience, players said that they would buy it as soon as they went online and experience the complete game world view and weapon system. At the same time, they "hitly hit" the boss that was not defeated in the trial area.
At the bilibili game independent game booth, the independent game trial area is crowded with crowds and the atmosphere is warm.The giant squid sculpture created in collaboration with "Magic Crafts" and "Diver Diver" has become the focus of the audience, attracting players passing by to check in and take photos.
In the afternoon, the Bilibili Top 100 UP Male Men's Dance Team flashed the independent game booth, bringing the first performance of magic craftsmanship and diver Dave's collaborative songs. Onlookers raised their phones to record this "explosion" moment.
Looking forward to the future surprise, Bilibili release matrix will be upgraded again!
The stunning debut of BW2025 with a number of high-quality games can be said to be the prelude to the second half of the year of bilibili game.bilibili games will continue to adopt the concept of "quality first, player-oriented" to bring more high-quality content services to players and the market.First of all, in terms of the new works that will be launched soon, "The Last of Ming Dynasty: The Feather of the Yuanxu" is a 3A masterpiece that integrates Chinese aesthetics and hardcore soul-like action experience, and is undoubtedly one of the most anticipated games by players around the world at this stage.
At the same time, "Escape from Yakov", which will be launched this year, has attracted the attention of many independent game enthusiasts with its humorous and funny duck worldview and intense and exciting evacuation shooting gameplay.bilibili games will continue to make efforts on the mobile terminal. After "Rebirth of Cells" and "Warm Snow" won outstanding results on the mobile terminal, the mobile versions of "Magic Crafts" and "Core Protection Era" will definitely bring mobile players a very fresh sandbox survival adventure game experience.The linkage between "Magic Crafts" and "Dive Diver" will be launched on the PC soon, so stay tuned!
