Recently, Netflix announced at the second annual advertising investment conference that it plans to integrate generative AI technology into the video playback process and push this type of advertisement to users who have subscribed to Netflix's advertising package. The first batch of AI advertisements are expected to be launched in 2026.

This new type of advertising will use AI to allow advertisers to "combine" their products with the content of streaming services. When the video is paused, AI-related imagery will appear, or directly superimpose AI content on the screen.Netflix Advertising President Amy Reinhard said that users' attention to these new types of advertisements will be comparable to that of the show.

At the same time, Netflix also announced that its advertising package has reached 94 million monthly active users, more than double the 40 million in the same period last year.It is not clear how Netflix will upgrade these ads in the future, but Netflix Advertising president said: The pace of progress will be very fast.

What do you think about this? Do you support this new type of advertisement? Welcome to comment and discuss.