Sony reluctantly admits: The acquisition of Bungie did not achieve the expected results

After Bungie was acquired by Sony in 2022, life was not easy for him: it went through multiple rounds of layoffs, the ill-fated shooting game "Marathon" was also delayed, and company morale plummeted.Sony's latest statement is undoubtedly adding insult to injury.

索尼无奈承认:收购Bungie确实没达到预期效果

Recently, Sony admitted that after acquiring Bungie, it did not achieve the expected results."Destiny 2" player engagement is declining, and the number of Steam players has dropped to a new low.The official said: "Regarding "Destiny 2", due in part to changes in the competitive environment, its sales levels and user engagement have not met the expectations when we acquired Bungie."

索尼无奈承认:收购Bungie确实没达到预期效果

Sony quantified the impact of this incident on its business with specific figures for the first time.During Sony's second quarter fiscal 2025 earnings call, Sony recorded an impairment on Destiny 2 assets and said it had lowered its business expectations for Bungie.The amount of impairment losses was approximately US$204 million.

This also means that Sony believes that Bungie's value has dropped too much.Intangible assets include patents, trademarks, and goodwill—the company’s brand and reputation.