Recently, Amazon announced that it will conduct a new round of layoffs and reduce investment in large-scale 3A games (including MMORPG).Recently, foreign media pcgamer reported that Amazon has tried to compete with Steam in the long term.

Ethan Evans, who served as vice president of Amazon Prime Gaming until 2020, once said: "Amazon's ultimate goal is to compete with Steam. Amazon is at least 250 times larger than Steam and has more resources."

Amazon has made several attempts to capture Steam market share, the first being the Reflexive Entertainment online store in 2009, which later failed.Since then, Amazon has integrated the game store into Twitch, which also failed.Later, Amazon released the cloud gaming application Luna, which still failed.

Ethan Evans said: "In the 15-year challenge to Steam, we tried everything and never found the trick, whether it was under my leadership or anyone else's leadership. In the end, we failed."

"Steam has always been dominant, even though it is a smaller company compared to Amazon and Google. But we misjudged the reasons why people use Steam. Steam has an independent and complete ecosystem. It is a store, but also has a social network, a library and a trophy cabinet. It makes players feel comfortable."