Recently, Circana analyst Mat Piscatella published an article discussing the decline of physical console game publishing, emphasizing the trend of digital purchasing.He noted that Nintendo is currently the last remaining brick-and-mortar publisher.However, with the launch of Nintendo Switch 2, its digital sales are growing faster than even the original Nintendo Switch.

Although Nintendo still maintains a strategy of focusing on physical sales and retailers in the U.S. market, compared to other game manufacturers that have basically shifted to digital sales, Nintendo has also begun to accelerate the pace of transformation to digital.While this may be different in other parts of the world, this trend is particularly evident in the U.S. market.

There are indeed some consumers in the industry who are keen to buy physical versions of games, but the overall market shift to digital has become a fact.Especially with the launch of the latest Switch model, the penetration rate of digital sales on Nintendo platforms has also accelerated.