Recently, Ubisoft President Yves Guillemot once again talked about the "political correctness" controversy caused by "Assassin's Creed: Shadow" at the Paris Games Week event.He said the focus of discussion shifted from gameplay to ideology, a shift that directly led to the delay of the high-profile game.

Guillemot said that fierce criticism from players forced Ubisoft to reconsider the release plan of "Assassin's Creed: Shadow".At that time, the game was originally scheduled to be released in November 2024.In the end, Ubisoft decided to postpone the game to March 2025, saying that this move was to further improve the game.But in fact, they need to boost player sentiment to ensure that the game will receive a more positive response when it is released.This is also the real reason for the delay, allowing Ubisoft to share more game content with fans before the game is released, in order to dilute the impression of hatred.

"We've found that by allowing fans to see everything that's great about Assassin's Creed itself in the game, it helps combat this hateful attack, which is closely related to the impact of the game on players. They want to play the game, especially to express themselves in the game, but also want to understand the cultural message of the game. So our goal is to ensure that fans can discover and defend those things that they want from Assassin's Creed, and this quickly eliminates those false feuds."

Guillemot also described how Ubisoft's attitude towards the game changed, "We reached the end of the road in September 2024, when we realized that to get out of this situation, we had to stop focusing on the critics and instead inspire the supporters. So we stopped trying to win the argument and relied on the core that has sustained us for 18 years - the "Assassin's Creed" brand."

"We moved from commitment to action, no longer afraid of leaks, but instead showing off the game, releasing detailed gameplay, and letting the experience speak for itself. We opened up the behind-the-scenes to creators, media and players to showcase the talent and craftsmanship of the team. With supporters by our side, we regained the confidence to stand tall, dare to take risks, and dare to speak out, even in the face of the most fierce opposition. By the time Assassin's Creed: Shadows released, thanks to the fans, the momentum was finally on our side."