Sony Interactive Entertainment (SIE) recently filed a new trademark infringement and counterfeiting lawsuit against an eBay seller, seeking statutory damages of up to US$2 million.This is the latest step in Sony's ongoing campaign to clean up counterfeit PlayStation products online.

According to the lawsuit filed in the U.S. District Court for the Northern District of Illinois on October 24, 2025, Sony sued a store named "zaocuand-002" on the eBay platform.The complaint accuses the seller of selling unauthorized products bearing the PlayStation trademark. His behavior directly targets American consumers and constitutes trademark infringement and counterfeiting.

The named eBay store had sales records of more than 8,100 items, 499 fans and a 97.3% positive rating at the time of the lawsuit.A screenshot of the evidence attached to the complaint shows that the store once sold a "PS5 Slim console controller accessory travel storage bag" for $89.50.However, after Sony filed a lawsuit, the product link was removed.

Sony pointed out in the complaint that such sellers often intercept search traffic and mislead consumers by using the PlayStation brand, logo or name in product titles, descriptions and even hidden metadata, making them mistakenly believe that the product is an official product.Sony believes that the seller is trying to avoid liability by operating an alias and speculates that it "resides in a jurisdiction with lax trademark enforcement."

Sony applied to the court for a number of remedies, including:

· Issue an injunction permanently prohibiting the seller from using the PlayStation trademark.

· Request eBay and other e-commerce platforms to directly close the store.

· Under federal law, statutory damages of up to $2 million are imposed for each count of trademark counterfeiting.

· Require the defendant to pay Sony’s litigation costs and attorney fees.

This lawsuit is one of a series of anti-counterfeiting actions that Sony has recently launched in many places in the United States.The company is using legal means to systematically clean up counterfeit PlayStation products sold on mainstream e-commerce platforms such as Amazon, Walmart, and AliExpress to maintain its brand image.