Recently, the Japanese game giant Square Enix has launched a major layoff in Europe and the United States. During this wave of layoffs, John Heinecke, the general manager in charge of the SE Western Division's distribution, who once scolded players to "go away", will also resign on November 21.

Western gamers can’t stand John Heinecke for a long time

John Heinecke's resignation statement

Square Enix is making massive layoffs in the West as it restructures its overseas publishing operations and sharpens its Japanese development focus.

John Heinecke came from Blizzard, the current major gaming company. He worked at Blizzard for 20 years and joined SE at the end of 2018.

John Heinecke is the voice from the Western market to the Japanese headquarters, so his position is very critical.

The awakening of SE games, such as the misbehavior of Kate, the awakening developer of "Final Fantasy 14", all happened during the tenure of John Heinecke

Seven months ago, players complained that Western game developers were trying to impose their political ideologies on their games, and players responded by choosing not to buy them.Call for the firing of these CEOs and developers who embrace the woke ideology.To which John Heinecke responded: "Go away."

This wave of layoffs at SE is very precise to the individual.In addition to John Heinecke, Kate Cywnar, the wow developer responsible for the Western localization of Final Fantasy 14, was also fired.