PS Store quietly launches "Historically Low" function, perhaps in response to EU regulations

Recently, some users discovered that the PlayStation Store (PS Store) has quietly launched a practical new feature: when browsing discounted games on the console, the product page will clearly display the "lowest price in the past 30 days" for the game.This move will help players more intuitively judge whether the "offer" in front of them is really a good deal, or whether they should wait for greater promotions.

PS商店悄悄上线“史低”功能 或为应对欧盟监管

Currently, this price history prompt only appears on the store page of the game console, and is only visible when the game is on sale.As of press time, this feature has not yet been synchronized between the PC and mobile versions of the PS Store.It is worth noting that Sony has not promoted this feature through official blogs and other channels. This "silent launch" method has triggered speculation about the motives behind it.

PS商店悄悄上线“史低”功能 或为应对欧盟监管

Prior to this, if players wanted to check the historical prices of games, they usually needed to use third-party websites. The process was not convenient, especially for light players, and the threshold was high.The launch of new features will effectively curb a common discount trap: merchants first raise the original price of the game, and then launch a seemingly generous "discount", but in fact the price is the same as usual.This strategy exploits consumers’ fear of missing out on offers and prompts impulse purchases.PS Store directly embeds price comparison information, which undoubtedly provides players with a strong basis for decision-making and increases price transparency.

From the interface point of view, the historical lowest price information is displayed below the game star rating and above the current discount information.

Some analysts pointed out that this kind of price history display function has been listed as a mandatory legal requirement in most parts of the European Union a few years ago.Therefore, this update by Sony is more likely to be an early response to or compliance with increasingly stringent global market regulations, rather than a simple "project to benefit the people."

PS商店悄悄上线“史低”功能 或为应对欧盟监管

In addition, the timing is also worth pondering.Currently, Sony is facing class-action lawsuits in multiple countries due to PS Store game pricing issues, accusing it of abusing its market dominance and causing games to be overpriced.