Previously, Matt Booty, president of Xbox game content and studios, was interviewed by the New York Times and discussed the game department’s multi-platform strategy."Our biggest competitor today is not another gaming console... We are increasingly competing against a variety of platforms, from TikTok to movies," Buti said. "We are also trying to meet people where they are."

Later, Microsoft CEO Satya Nadella also said: "The most important thing is that the business model of the game industry requires us to explore new interactive media forms. After all, the competitors in the game industry are not other game products, but short videos. Therefore, if the entire industry does not continue to innovate - whether it is content production methods, content itself, distribution models, and profit models - it will lose competitiveness. The key to achieving innovation is to maintain good profit margins. Only in this way can we provide financial support for innovation."

Nadella focused on Microsoft's Windows gaming business, calling it the company's largest gaming business, and hinted that the next generation of Xbox consoles will be further integrated with Windows systems.

Nadella said: "You know, the largest game business is undoubtedly the Windows business. For us, games on the Windows platform, and of course the Steam platform, they have established a huge game mall and achieved great success. Therefore, our thinking logic for the game business is: First, after the acquisition of Activision Blizzard"

Nadella then talked about Microsoft's plans for the next generation Xbox console, saying that the company hopes to promote further integration of the console business and the PC business.There are reports that the next generation Xbox will be a hybrid console that can run PC games from Steam, Epic Games and other platforms.

Nadella said: "We hope to carry out innovative work at the system level of consoles and PCs. Interestingly, people always regard consoles and PCs as two completely different products. When we developed the console, our original intention was to create a high-performance PC that is more suitable for games. So I want to re-examine some of these traditional perceptions. But in the final analysis, the console has an unparalleled experience, can provide top performance, and push the game system forward. So I am full of expectations for the next generation of consoles and the next generation of PC games."