KRAFTON (CEO CH Kim) showed off the new look of "PUBG Ally" at the "GeForce Gamer Festival" hosted by NVIDIA.
KRAFTON unveiled the CPC (Co-Playable Character) AI collaboration model "PUBG Ally" jointly developed with NVIDIA at COEX K-POP Plaza in Seoul on October 30, and proposed the direction of using AI technology to promote gameplay innovation."PUBG Ally" is an "On-device SLM" built based on NVIDIA's ACE technology. The CPC that can interact with players in "PUBG: Battlegrounds" (hereinafter referred to as "PUBG") is a typical example.
Kangwook Lee, General Manager of KRAFTON AI Division, introduced the two core features of “PUBG Ally” at the press conference.First of all, the game behavior of "PUBG Ally" is different from traditional NPCs (non-player characters), and is collaborative and proactive.Director Kangwook Lee said: "It can have conversations with players, discuss strategies, and adjust tactical styles based on the content of the conversation. When players request it, it will actively find and deliver items to players, and can even provide support when players are knocked down. 'PUBG Ally' can independently judge the actions to be taken and formulate plans in various situations such as collection, combat, and survival. It can also flexibly adjust and optimize strategies based on actual conditions."
Secondly, Director Kangwook Lee emphasized that “PUBG Ally” also has voice communication capabilities.He said: "This function has been specially optimized for in-game communication. It can understand the advantages and disadvantages of PUBG's in-game terms, maps, and props, and have natural and smooth conversations with players." In addition, he also emphasized: "Currently, this function supports three languages: Chinese, English, and Korean, and it runs on the device side, so the delay is extremely low."
At this event, KRAFTON also unveiled the “PUBG Ally” experience plan for the first time.In early 2026, players will be able to experience the experimental version of “PUBG Ally” for the first time during the user test of the “PUBG” arcade mode (Arcade).KRAFTON said that before “PUBG Ally” is officially put into commercial use, it will actively listen to player feedback and maintain a long-term strategic partnership with NVIDIA to continue to upgrade and optimize “PUBG Ally”.
In addition, KRAFTON announced on October 23 on the company’s internal communication channel “KRAFTON LIVE TALK” that it will officially begin its transformation into an “AI First” company.Through this transformation, KRAFTON will use Agentic AI as the core to comprehensively promote AI workflow automation and AI research and development, strengthen in-game AI services, etc., and accelerate the company-level AI strategy.
About KRAFTON (KRAFTON, Inc.)
KRAFTON is committed to working with studios around the world with differentiated creativity to produce unique and interesting games, explore potential game IP, and distribute games around the world.KRAFTON was founded in 2007 by PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dream Motion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio, VECTOR NORTH, ReLU Games, Flyway Games, Tango Gameworks, inZOIStudio and other 14 studios, each studio is working hard to innovate the fun of the game through continuous challenges and new technologies, and expand the platform and services to win the love of more fans.The games currently developed and published by KRAFTON include "PUBG: BATTLEGROUNDS", "PUBG MOBILE", "InZOI", "Subnautica", "Hi-Fi""Rush", "Dinkum", "TERA" and many other projects, and is working with passionate and determined global employees to continue to explore the possibilities in new fields such as AI technology beyond the scope of games, showing its world-class technical capabilities to the world.
