Players have been waiting for "GTA6", this Rockstar masterpiece, for ten years, and the publisher has repeatedly hinted that this will be the largest launch event in the history of the game.Many industry veterans hailed "GTA 6" as the first "AAAAAA" level work, which also caused players to worry about its pricing.The latest research shows that if you want to maximize profits, Rockstar should not price "GTA 6" above $70.

According to a report from game analysis agency MIDiA Research, pricing "GTA 6" at $100 will not only reduce the game's total sales, but also cut into Rockstar's profits from the game.

To reach this conclusion, MIDiA conducted a survey of more than 2,000 people, and the results showed that 79% of the respondents were willing to buy the game at a price of around US$69.99, while only 16% of players were willing to pay more than US$100 to experience "GTA 6".

Perry Gresham, author of the report, explained that raising the price to $100 would cause Rockstar revenue to suffer because the gains from higher pricing would not be able to offset the losses caused by players refusing to pay beyond the psychological price.

The study further pointed out that based on the standard price of $69.99, 8.6% of the U.S. adult population will buy the game, which is expected to achieve sales of 22.9 million copies.However, only 9% of consumers are willing to buy at a price of more than $100. Although the average price is higher, Rockstar's actual revenue will actually decrease.

Perry Gresham said the report was a warning to developers considering raising prices.Although a former Rockstar employee once claimed that "GTA 6" is worth the $80 price tag, many practitioners in the game industry are still cautious about the knock-on effects that price increases may have on AAA masterpieces.

What do you think of this? Do you think the estimated pricing of "GTA 6" is reasonable?Welcome to discuss in the comment area.