Recently, Seeking Alpha, a well-known financial analysis platform, downgraded Ubisoft's stock rating to "sell". The agency believes that Ubisoft lacks development prospects.

Seeking Alpha analysts downgraded Ubisoft's stock rating to "sell" due to Ubisoft's continued operational uncertainty and its newly implemented complex organizational structure.Ubisoft has shifted to a "co-CEO" management model and established a partnership with Tencent.Experts believe the move reduces the value of minority shareholders' shares and makes management of Ubisoft's new division more complex.

Under the framework of the reorganization, Ubisoft clarified the core series of "Assassin's Creed", "Far Cry" and "Rainbow Six", and established Vantage Studios.Tencent owns 25% of the studio.Although the reorganized studio is expected to revive these franchises, experts point out that there are execution risks and the interests of the two partners may diverge, making it unlikely that Ubisoft will successfully turn around the situation.

Ubisoft has experienced a period of uncertainty before, but with the advancement of new projects and an undervalued stock price, it still has a chance to recover.Today, the situation is further complicated by the “joint management” model and the holding of senior positions by relatives of company heads.This situation can trigger internal conflicts and lead to confusion in the management hierarchy.

Analysts believe that although Vantage Studios has the potential to launch high-quality games and increase profitability, its current organizational structure makes Ubisoft's stock price less attractive than its competitors.