The Steam October New Product Festival is about to kick off, and players will once again have the opportunity to experience hundreds of games before they are officially released.The event will last from 10 a.m. Pacific Daylight Time on October 13, 2025 (1 a.m. Beijing time on October 14) until the 21st of the same month.

Store Page: Steam New Product Festival

Steam October New Product Festival promotional video:

The New Product Festival is not only a digital promotion event, but also a week-long industry event: players can get free trial versions of unreleased games, watch developer live broadcasts, and enrich their wish lists.The trial demo is still a core link, providing a channel for development teams of all sizes to interact directly with players.Valve has also significantly improved the visibility of its live broadcast section in recent years. Users can easily participate in developer Q&A and live demonstrations when browsing the event page.

Each New Product Festival is unique.This game usually focuses on suspenseful horror works that fit the seasonal atmosphere, and is supplemented by a balanced lineup of heartwarming adventure and strategy games.Confirmed demos for this year include the collaborative sheepdog simulation game Sheepdog Story!” and the action platform game “Project Freefall” – the latter even released a free demo before the event.These works will join hundreds of games online on the official special page to build the most diverse game feast of the year, allowing players to experience different styles and types within a week.

The Steam New Product Festival in October will feature hundreds of demos covering all genres, live streaming events that bring players and developers closer together, and a continuous wave of creativity.Whether you're into atmospheric horror, healing sims or in-depth strategy, this week-long event is worth marking on your calendar.