Not long ago, Sweet Baby was the most disgusting company in the gaming industry. It was this company that forced the DEI and awakening agenda that players hated into the game, ruining a lot of IP.
Although the current general environment has made Sweet Baby less popular, and a large number of game companies are far away from DEI (for example, Ubisoft recently canceled the controversial new "Assassin's Creed" based on the American Civil War), the company's CEO Kim Belair recently defended its DEI policy on his podcast, saying that players are against awakening in games = against innovation and progress.
Kim Belair confirmed in a recent podcast that her company is involved in AAA masterpieces such as "Marvel's Spider-Man 2" and "Alan Killer 2". She even unabashedly confirmed that Sweet Baby was directly involved in the plot narrative design of the game.
She also boldly stated that when players criticize the "wokeness" in the game, they are actually criticizing the "progressiveness" and thus hindering the development of the game.She said their involvement actually helped those games and that the company "did nothing wrong."
“Those who think they are against some kind of ‘awakening’ (I don’t know) are actually against progress.”
However, few players agreed with her words, because there has been a lot of criticism on the Internet. Many players criticized Sweet Baby because they forced DEI and ruined the plot. For example, "Marvel's Spider-Man 2" was boycotted.
Belair said that creative decision-making is like a battlefield, where there are winners and losers.She insisted they had done their job to the best of their ability.However, the company did cross that fine line between an “advisory role” and “direct involvement.”
In any case, the entire gaming industry has basically moved away from the trend of "mandatory diversity, equity and inclusion (DEI)".Although the phenomenon is still seen in some places, its impact has been minimal.Gamers support inclusivity, but what they hate is being “forced indoctrinated.”
