Despite the impact of cost-of-living pressure on the global entertainment industry, a new report shows that the video game industry is on the rise - the revenue of the industry has exceeded the music and film industry combined.

A report released by analysts at PwC Networks predicts that video games will become the main source of growth for the entire entertainment and media industry in the coming years.The company said the gaming industry was "a highlight" during times of economic instability.

The PwC report pointed out that the total revenue of the gaming industry is US$224 billion in 2024 and may grow to nearly US$300 billion by 2029.Other forms of digital entertainment are facing difficulties, especially streaming, where consumers spend less due to oversaturation of the market, while video games show stronger resistance to economic stress.

PwC is not the only one that is optimistic about the future of video games.Another recent report shows that by 2028, the number of gamers will reach 4 billion, accounting for about half of the world's population.Many industry analysts stress that blockbuster products like Switch 2 and GTA 6 are crucial, with the delay of GTA 6 release to 2026, which has sparked some concerns about short-term industry data.