Sega will bring classic popular IPs such as "Sonic the Hedgehog", "Dragon among the People", and "Persona" to gather at BilibiliWorld, and present a three-day fun feast through a wonderful independent booth!
SEGA Carnival is divided into five major exhibition areas: "Sonic Racing Cross World", "Dragon of Man 0 The Place of Oath of Directors", "Persona 5 Royal Edition", "Double Point Museum" and "Demon Slayer: Blade of Fire Blood Wind 2". In addition to its latest works "Sonic Racing Cross World" and "Demon Slayer: Blade of Fire Blood Wind 2" for the first simple mid-version offline trial in China, each exhibition area also has interesting content such as a rich prize pool of check-in chapter collection activities, 3 popular UP masters zero-distance interactions, etc. waiting for players to come and explore.
The main stage event - the game world stage will usher in "SEGA Carnival: Fun Gathering Moment" (July 12:00~13:00), with special guests Kuroki Google and KF Kaifeng leading everyone into the joyful Sega game world!
Exhibition schedule: July 11th to 13th, 2025
Exhibition location: Shanghai National Convention and Exhibition Center 2.1H 2A21
Stage performance time and location: Game World 4.1H Game World Stage July 12, 12:00~13:00
Booth diagram
※The booth map is for reference only.
Booth activities introduction
・Sonic racing trial to see who is the "Car God"!
The All-Star Racing Game "Sonic Racing Cross World" is available for the first time in China to experience the simplified Chinese version offline trial, enjoying the unlimited surprise racing world.Many people will also be organized to compete on the same stage. In addition to being able to compete with other players in driving skills, there is also a chance that popular UP owners Kuroki Google and KF Kaifeng will compete!
・Changed chapter check-in, COS will be present to win gifts, UP master will interact at zero distance
The seal collection card can be collected at the entrance of the SEGA Game Carnival booth and the GuGuGuGu booth, and the postcard of "Hatsune Miku: Colorful Stage".After receiving the check-in conditions such as trial play, adding Steam wishlist, and taking photos and interaction in the exhibition area, you can get the stamp and receive exquisite prizes. The more the number of seals, the more lottery draws, and the richer the content of the prize pool! In addition, characters from the COS "Dragon of People" and "Persona" series will be checked in, and there will be a chance to get limited edition specials, first come, first served.
The "Double Point Museum" exhibition area specially invited popular UP host Origami Ji to interact with the players. Maybe he would generously share his experience of creating the "Museum of Torturing 1,000 People"!
A free postcard
Ordinary Prize Pool Prize
※COS "Dragon of Man" series characters will be able to check in and get one "Jidao Shape Clip" (random), with a daily limit of 30.COS "Persona" series characters will be checked in and have a chance to get one "Heart Monster Stealing Group Style Clip", with a daily limit of 30.
Luxury Prize Pool Prize
For more details and updates on BW booth activities, please follow SEGA's official Weibo, bilibili, Xiaohongshu and Xiaoheibo official accounts.
