The NBA announced a "multiple-year cooperation agreement" with gaming company 2K game.The NBA, NBA Players' Union (NBPA) and 2K announced in an official statement that they have reached an agreement on the "new multi-year global partnership expansion agreement".2K also agreed to extend its long-term partnership with the NBA G League and the Basketball Association, which will allow 2K to continue to create the "most authentic and immersive NBA gaming experience."

According to the agreement, the NBA and 2K will jointly establish NBA Take-Two Media, which "modern entertainment company will closely connect fans and players through competitive games, social priority content, original programs and live events."Although 2K has not disclosed specific terms, it has confirmed that the global cumulative sales of the series of games have exceeded 150 million copies.

Straus Zelnik, Chairman and CEO of Take-Two Interactive Entertainment, said: "We are very honored to continue our long-term successful partnership with the NBA and NBPA, and look forward to creating new brilliance on the record-breaking achievements we have created together. Thanks to Adam Silver, Andre Iguodala, and all NBA and NBPA partners for their continued support. It is our shared vision to make NBA 2K a top basketball interactive entertainment brand. The establishment of NBA Take-Two Media is exciting and we look forward to creating a new multi-dimensional NBA experience for the player community."