According to Lincoln Hershberger, former vice president of product marketing, during his tenure (2000-2018), the annual revenue of the EA "Battlefield" series jumped from less than $50 million to more than $1 billion, becoming the company's most profitable series.

EA usually does not disclose financial data for each game separately, but Hershberger's profile shows the high value of the Battlefield series at the time, and also proves the huge influence of the series at its peak.

On its LinkedIn homepage, Hershberger highlighted his achievements on the Battlefield series: "Expanding the Battlefield series from less than $50 million a year to more than $1 billion, making it the most profitable original IP for EA."

However, with the release of Battlefield 2042, everything has changed. The industry estimates that the Battlefield series will now have an annual revenue of about $420 million - a sharp decline compared to $1 billion at its peak.

This also means that EA's "Battlefield" series peaked in games such as "Battlefield 3", "Battlefield 4", "Battlefield 1", and "Battlefield 5", while "Battlefield 2042" has temporarily kept the series at a low point.

Now, the new Battlefield is under development, adopting a modern war background, with single-player battles, multiplayer mode, and even battle royale mode. It can be said that the content is very comprehensive and is a comprehensive return.The recently held "Battlefield" laboratory has also allowed many players to experience the test version, and the initial reputation is very good. Let's wait and see whether the new "Battlefield" can sweep away the haze of the previous work "2042".