EA has confirmed that even if companies such as Microsoft and Nintendo raise the price of the game to $80, EA has no plans to raise the price at this time.

In a recent financial call, CEO Andrew Wilson told investors that the company focused on "providing players with the ultimate quality and high value", such as its popular cooperative adventure game "Double Shadow Wonderland", which has sold 4 million copies.

"Our business is very different in terms of pricing strategies than it was a decade ago. Ten years ago, our business was mainly selling discs in plastic boxes through retail shelves - although this is still part of the business, it has significantly reduced. Today, our pricing covers a variety of models, from free games to luxury versions."

He added: “Ultimately, whether it’s priced at one dollar, ten dollars, or even one hundred dollars, our goal is always to provide players with unparalleled quality and value experience. Through the accumulation of time, we have found that as long as quality and value can be combined, our business will maintain strong growth and resilience.”

"From the guidance, we have not changed any pricing strategies at this time," CFO Stuart Canfield added.