On April 2, Nintendo announced the pricing of the Switch 2 and its game, with Mario Kart: World selling for as much as $79.99, which has caused controversy online.Recently, former Sony executive Shawn Layden expressed his views on the controversy. He believes that the rise in NS2 game prices is highly related to the "exclusive content" of Nintendo's platform.

Layden pointed out that since IPs such as Mario, Legend of Zelda, and Dong Qigang are only available on the Nintendo platform, players can only accept higher prices due to strong content needs.

Layden said: "If only Nintendo can play Mario, players will pay for it... Exclusive content has alleviated players' disgust with price increases to a certain extent, because players are too eager for these content."He also reiterated his view on exclusive games as a marketing tool, believing that such content can create fear of missing (FOMO) and thus enhance the appeal of the game.

Previously, Nintendo officially stated that this price adjustment is based on the content expansion and design innovation of "Mario Kart: World", especially the first time this work has introduced an open world structure.The official will also hold an exclusive "Mario Kart Direct Meeting" on April 17 to announce more game details.