According to Kuai Technology on March 22, recently, the domestic animated film "Nezha: The Devil Child's Trouble" not only achieved remarkable results in box office, but also ranked fifth in the global movie box office list, but its IP licensing value has also achieved a leap, from 5 million yuan to 9 million yuan.

At present, more than 20 brands have launched cross-border cooperation with "Nezha: The Devil Child's Trouble" (referred to as "Nezha 2"), covering multiple industries such as food, beauty, automobiles, trendy toys, digital, and coffee.

For example, Nezha co-branded limited-pack pure milk launched by a certain milk brand exceeded 12 million yuan in just 10 days after the movie was released.

At the same time, the movie joint toothpaste launched by a children's care brand achieved a month-on-month increase of 383% within just 7 days of its launch.

According to incomplete statistics, Honor Mobile has become a partner in the field of technology;

In terms of Internet platforms, QQ Music, Taobao, Sogou input method, Weibo, etc. have also joined;

The trendy toy field covers many well-known brands such as Pop Mart, Bandai, iFoodtoy, Jikashe, Kayou, Buy a Some New Goods, Funcrazy, SHFiguarts, Lingdong Creative, and Senluo Wanxiang.

At present, Nezha has more than 20 cooperative brands. If calculated based on the licensing fee of 5 million yuan per company, its copyright owner has earned more than 100 million yuan based on the licensing fee alone.

It is worth mentioning that according to the "2024 Global Top Licensor List Report" released by License Global, an authoritative publication in the authorized industry, last year, the highest authorized income in China is Aofei Entertainment, which holds IPs such as Pleasant Goat, ranks 47th in the world with US$609 million.

Given the current development momentum of "Nezha 2", some media predict that its copyright owner, Light Media, is expected to be on the list in the future, and may even surpass Aofei Entertainment.