EA's "The Sims 4" still dominates the simulation game market, but as P-seller announced the cancellation of "Life By You", players began to pay attention to "inZOI", developed by South Korea's KRAFTON.KRAFTON producer Hyungjun Kim revealed that he had a personal emotional connection to the Sims series, which influenced his inspiration for developing inZoi.

Kim, 50, was previously known for developing MMORPGs "Tower of Eternity" and "Elyon".Despite being involved in many game projects, he said most of them did not achieve the expected success.In an interview with Game File, Kim said he had lost interest in competitive MMORPG games and instead pursued more creative and free game development.

Kim revealed that he is an old player with 15 years of experience in the Sims game. Although he loves this game, he also has some dissatisfaction.He used to play The Sims with his son, and it was a question raised by his son that inspired him to create a new life simulation game.

According to Kim, his son had asked if there were other games similar to The Sims, which prompted him to think and ultimately decide to develop InZoi.At present, the development team of "inZoi" has about 120 people, and the game has attracted the attention of players in character editor and overseas trials.Game features include the ability to scan real objects or photos, as well as a custom pattern creation system that allows players to apply their own designs on items such as furniture, clothing, etc.