Analysts predict GTA6 will break the game pricing ceiling

Recently, Michael Pachter, managing director of the equity research department of Wedbush Securities, predicted that Take-Two may raise the price of the standard version of "GTA6" to US$100 (about RMB 725) or more, which will break the game's pricing ceiling.

分析师预测《GTA6》售100美元 将打破游戏定价天花板

"We believe Take-Two plans to sell GTA6 at an unprecedented price, and speculate that management may inspire consumers to spend $100 or more by giving away a large amount of GTAOL game coins," Pachter said.

Pachter continued: “There is a precedent for bundling online gaming experiences with paid games, for example, Activision integrated Call of Duty and Call of Duty mobile content before launching Call of Duty’s annual production. This integration has increased Call of Duty paid sales by 40%. For Take-Two, if GTAOL and GTA6 are successfully integrated, it is expected to bring the paid game to $100.”

分析师预测《GTA6》售100美元 将打破游戏定价天花板

Rumors about the possible price of "GTA6" at $100 are not the first time.Previously, there was news that many developers and publishers predicted that the price of "GTA6" will be $80-100, which will pave the way for the overall price increase in the gaming industry.