On February 27, the world's number one second-dimensional entertainment IP Pokémon celebrated its 29th anniversary. Pokémon President Hirokazu Ishihara expressed his thoughts, expressing his hope to fight for another 50 or even 100 years.

·In 1996, the first Pokémon game was born and launched on the then popular Nintendo GB handheld console. It has since become popular all over the world. Until today, it is still the first IP in the world's virtual 2D IP revenue rankings.

·Hsuke Ishihara has been the president of the Pokémon Society since 1998, and has continuously promoted the Pokémon brand. On the 29th anniversary, Pokémon should last for 50 years, or even 100 years, under the trend of evolving goods or services connecting the real world with the virtual world.