Previously, Microsoft spent $70 billion to acquire Activision Blizzard, and Bobby Caldick resigned as CEO of Activision Blizzard.Before resigning, Coddick praised the deal, but recently he said that Xbox lacks creativity and needs to rely on Activision Blizzard to survive.
In a recent Grit podcast, Bobby Cauddick recalled his first meeting with Microsoft CEO Satya Nadella.Xbox was in a difficult situation at the time, and Nadella sought advice from Caldick for the gaming business.Cordick bluntly stated that Microsoft should not get involved in the gaming industry.
"Microsoft shouldn't get involved in the gaming industry, you're not a creative company," said Codick.He believes Microsoft's acquisition of SAP or Workday is a better investment.Microsoft's acquisition of Activision Blizzard only further cemented his point of view, clearly demonstrating that Microsoft urgently needs the acquisition.
"Microsoft needs us to survive because they can't solve problems on their own," said Codick.
Recently, Nadella said it will launch a series of games that will utilize its latest generative artificial intelligence model "Muse".The decision has been criticized by many developers, who believe it may reduce the creativity of the gaming industry.Judging from the recent discussion, Coddick's statement is interesting.