It's no secret that Nintendo has the most powerful legal department.However, Lao Ren is not 100% winning rate.Who is the winner? It is a Super Mario, a supermarket in Costa Rica.According to the supermarket owner, the National Registration Agency of Costa Rica rejected Nintendo's attempt to prevent him from registering a trademark.
According to reports, Jose Mario Alfaro Gonzalez first applied for the "Super Mario" trademark as early as 2013.But Nintendo didn't step in until last March when Gonzalez tried to register the name as a grocery supplier.
By July, Nintendo, the U.S., reportedly raised objections, saying the store sold more than groceries, but also used Mario-centric images for advertising, and most importantly, the store knew about the game series in advance.In response, Gonzalez's lawyer pointed out that his store operates in compliance with the norms and never publicizes official Nintendo products.Furthermore, they argue that the "Super" in "Super" refers to this as a supermarket, which is a common slang term in Spanish.
By November, the ruling was released and the National Registration Agency decided that Nintendo's appeal was unfounded.The trademark has since been approved and although Nintendo can appeal, the report said there is no indication that it will do so.In other words, it seems that the Super Mario supermarket is going to continue to open.