In recent years, Blizzard's game market in the Chinese game market has been "more active". Of course, the active here does not refer to its game works, but its rights protection activity that has received much attention again and again.From the earlier Wolong legend, my name is MT, to the current Dota legend, no matter which rights protection is explaining the facts to players: Blizzard's dominance in the game world is not as good as before.The reason behind it is "DOTA" in the work!
Lost DOTA
Speaking of DOTA, as two important characters in DOTA, sheep knife and ice frog have to mention.
Although it belongs to different periods, it is difficult for the two to contribute to DOTA.The addition of Guinsoo is the beginning of DOTA's prosperous age. During this period, he played an indelible role. Revolution began to add some sounds and light and shadow effects in the map. It is the beginning of the dota that can promote the light.Dota's today.
Icefrog (Ice Frog) is a post -joined person who starts to take over from 6.10. He gradually improves various bugs, and can take the BUG and suggestions provided by the player in a low -key and carefully to create a variety of new things. Therefore, he calls him the best DOTA mapmaker.Ice frogs have always been known for their low -key and pragmatic in the industry, but the "DOTA" trademark grabbing incident that happened later made him at the forefront.
After applying for the "DOTA" trademark in Valve, Ice Frog has responded immediately as the leader of the DOTA production team and the development of the "League of Legends".He also submitted the same application to the US Trademark Patent Office.
The saliva battle of the sheep knife and the ice frog was hit, and the old Dongjia Blizzard jumped out again, and announced that they would use SC2 as a blueprint and use StaREDIT (Map Editor of StarCraft 2) to developA "orthodox Dota sequel", also said that "DOTA is obviously the result of the labor of the Blizzard community. Valve runs and tries to eat alone. It is really unreasonable. This was originally free of charge."As a result, Blizzard, the leader of European and American manufacturers, has developed FPS Giant Valve, which has developed masterpieces such as CS and L4D, and ROITGAMES, which is very optimistic, staged a farce for the "DOTA" sign.
In the early days, Valve could not eat "DOTA2" as a "orthodox" heir to DOTA. Until Blizzard made the above statement, Valve hurriedly registered the DOTA trademark.Bo Gongtang.The reason for the Blizzard Lawyer Group is full: Valve has never made a game named DOTA, and for nearly seven years, DOTA has been linked as a derivative map of Warcraft 3 and Blizzard.
However, in the end, Blizzard swallowed bitter fruit because of her arrogance: The judge determined that Blizzard, a game product derived from the Blizzard map editor, did not have copyright, and the copyright belonged to the map producer.The ice frog, which has maintained the DOTA map for many years, finally obtained the copyright of DOTA, and "Blizzard Dota" also changed the original name "Blizzard All -Star" because of this lawsuit.
Intellectual property is it a weapon?
The WCS event system is a very ambitious attempt for Blizzard. In terms of competition, it is more advanced than the TI and S series in full swing now.Blizzard's own system, from the three competitions to the quarterfinals to the year -end finals, determines the qualifications of the year -end finals from the number of points. This gradient of the event looks reasonable, but it has not succeeded.
Blizzard "Dota Legend"
Because many SC2 competitions are unwilling to buy Blizzard's account, the famous event MLG has changed the SC2 project to DOTA2.
If you think about it, it is almost inevitable that the SC2 organization does not buy it, because Blizzard's actions are almost empty -glove white wolves. The organizer cannot get any benefits from this system, but it is flattened by the official review and restrictions from Blizzard. Blizzard XuexueAnd there is no ability to control players and players to resist the competition, so other events are unwilling to be restrained by Blizzard, which has caused SC2's events to not have established a real brand so far.
The contradiction between Blizzard and KESPA (Korean Vocational E -sports Association) was the best example.
During the heyday of the StarCraft League from 2000 to 2010, KESPA was a hegemon. There are multiple unified, professional, efficient, and high-level leagues. The ornamental experience is consistent.In order to avoid the decline in the level of e -sports during the service period, the Korean army also established the "StarCraft" "Air Force" team, allowing e -sports players to participate in professional leagues as soldiers during the service period.
The interstellar hegemony league is hot in South Korea, and corresponds to Blizzard's indifference.
After the SC1.08 version in 2001, Blizzard did not modify the balance of the game. In the past 10 years, it rely on Korean KESPA to operate the entire industry.balance.Perhaps because of the loss of DOTA, or maybe it was found that the operating league also had huge benefits. Subsequently, Blizzard directly added the entry that all league needs to be authorized to all league in the user terms of SC2.
Blizzard claims that KESPA has no right to host interstellar events, and unilaterally combined with GOMTV to restrict KESPA, and Kespa, who has long monopolized Korean Star Professional League, is naturally unwilling, and the contradiction between the two sides broke out.Blizzard funded another online television media GOMTV in South Korea up to 110 million won. It was intended to open the gap in the broadcast of the event. The 12 teams of KESPA directly refused to participate in the GOMTV's fourth season of the interstellar competition, resulting in GOMTV's classic classicThe competition cannot be held.
Times have changed
In the current e -sports games, whether from the number of players, the number of viewers of the event, or the event bonus, the League of Legends and DOTA2 can be described as the two most representative products of all MOBA game products.Both products are developed based on DOTA maps.
According to the data, last year, the TI4 total bonus of the DOTA2 International Invitational Tournament exceeded $ 10 million, and the number of viewers on the League of Legends World Finals S4 reached 40,000., Global Total Online Watch is more than 179 million hours.
Obviously, people have high acceptance of such simple operations, fast -paced battles, and short -term fast -food games.
Prior to this, Riot may realize that MOBA will replace RTS, thus developing the League of Legends and became popular. In 2013, it reached $ 624 million with this game.
Blizzard launched StarCraft 2 in 2010, but because the structure of the intermediate player has completely changed, medium light players have become the main consumer for the current game market. Therefore, the performance of Starcraft 2 is unsatisfactory.
The irony is that at the end of November 2013, Gregstreet, one of the main designers of "World of Warcraft", also left from Blizzard and then joined Riot.
From the performance of StarCraft 2 to the achievements of games such as League of Legends, from the decline of RTS to the rise of MOBA, Blizzard's reaction feels like "slow", because it did not launch MOBA games until 2014The storm hero, but it is difficult to dominate the MOBA market with the Heroes of the Storm, because the ecosystem of League of Legends and DOTA2 has already formed, and Blizzard has missed the best time to enter.
Obviously, Blizzard's control in the gaming market is gradually losing. In the past, Blizzard almost worried about any infringement or plagiarism, and strong research and development capabilities. The understanding of the game guarantees Blizzard's hegemony.Lost, Blizzard is no longer Blizzard.
