The American game company Blizzard Entertainment ("Blizzard") finally raised a big stick to the "Dota Legend" that created the miracle of revenue.

Recently, Blizzard's complaint pushed the "Dota Legend" to the defendant because the company believes that "Dota Legend" has been suspected of infringing the copyright and trademark of "World of Warcraft" and "Warcraft".This is also the second case of Blizzard in China after the success of the Hearthstone Legend.

In this regard, Hu Rui, the financial director of Lilith Game Company (referred to as "Lilith"), the "Dota Legend" development team, told reporters that Blizzard's practice may be more out of business.

Regardless of the motivation behind Blizzard, it cannot be ignored that with the continuous expansion of the mobile game market, the infringement and related legal cases of the mobile game industry will be increasing.

Blizzard's "sudden" counterattack

Recently, Blizzard announced the prosecution of the mobile game "Dota Legend".Blizzard said that "Dota Legend" was not authorized, but the game was suspected of plagiarizing in many well -known characters and some classic game scenes in "World of Warcraft" and "World of Warcraft".Tell.

Not long ago, Blizzard won a case of infringement.The mobile game "Legend of Wolong" was sued by Blizzard for plagiarizing the gameplay and content of "Hearthstone". In the end, the Shanghai No. 1 Intermediate People's Court sentenced the "Wolong Legend" developer Shanghai Yiyi Network Technology Co., Ltd. to apologize and conduct corresponding financial compensation.

A series of sudden litigation actions that have always felt "gear" made a series of sudden litigation actions that surprised the industry and abroad, and Blizzard's late counterattack was beyond the accident of Lilith, who was playing a game infringement lawsuit in the United States.

"Dota Legend" is one of the hottest mobile games in the Chinese mobile game market in 2014, and created an income myth of the mobile game industry. It has been formally operated for more than a year.

Since last year, the outside world has not stopped whether the infringement controversy in "Dota Legend", but during this period, Blizzard has hit cottage games such as "The Legend of Wolong" and "World of Warcraft". On the surface, it seems to avoid avoiding it.Lilith.This attitude of Blizzard has caused an illusion for a long time: "Is Blizzard defaulting the existence of" Dota Legend "?"

Now it seems that Blizzard chose a time that he thought it was appropriate to counterattack.

Hu Rui, the chief financial officer of Lilith, said in an interview with reporters: "Blizzard sued the Dota Legend Taiwan Agency Company, and Lilith was inconvenient to comment on this."

However, she believes that the ultimate goal of the lawsuit is that Blizzard seek business negotiations, and the incident may run in this direction.

Sky price IP boost infringement

From the perspective of lawyers familiar with the Internet industry, there may be multiple factors in Blizzard's move.

"First of all, after classic games such as" World of Warcraft "and" Diablo "owned by Blizzard, after the popularity of Chinese game companies, some Chinese game companies infringed the content in the above games, but Blizzard has not started to start until now.Counterattack shows that Blizzard has worried about whether he can defend his rights in the Chinese market.Tell reporters, "Objectively, Lilith's" Dota Legend "is not a very serious infringing game."

In fact, with more and more online game giants such as NetEase and giants began to transfer its classic products to the mobile terminal, the proportion of mobile games to the game industry is getting larger and larger.

The most popular mobile game now, first of all, the development cost is not high. After the application store is launched, you can return to the book in a short time and have good profits.By the phenomenon of high fines.They can still change their heads and continue to plagiarize other popular games to make profits.

Another main reason for piracy is that the crazy IP price in the Chinese market (IP, the full name is Intellectual Property, that is, intellectual property).

It is not difficult to find from several more successful mobile games. In the game circle, it seems that a successful IP and a successful game have been equated. Behind a high -quality IP, there are several millions of millions of millions of millions.The user base.The mobile game company smashes huge sums of money to buy high -quality IP, which is essentially the user base behind this resource.For a new game product, the user base determines the success or failure of the game to a large extent.

A good IP naturally attracts game companies to compete, and the price has repeatedly created sky -high prices.In 2014, Changyou spent 150 million yuan to buy the copyright of "Qin Shimingyue" for 5 years, becoming the most expensive IP of the year.

At present, large -scale end games such as "Tianlong Babu" and "Fantasy Westward Journey" in the game market have begun transplanting mobile games.The well -known IP adaptation mobile game and successful distribution of the famous IP such as cold jokes have confirmed this reason.

High -quality IP is not only easier to introduce a large number of users in the early days of the product, but also has a chance to get recognition and recommendation from the game platform. Therefore, whether it is a large company or small and medium -sized companies, it will not hesitate to compete for IP resources.The high IP price has made many small developers discouraged, instead of taking risks and pirated infringement.

Some people in the mobile game industry pointed out in an interview with reporters: "The infringement is undoubtedly the biggest blow to game manufacturers who insist on original development.

Infringement cases may increase

Just as Blizzard began to focus on the domestic infringement game, another famous game manufacturer Dena also announced that it will vigorously rectify the pirated infringement phenomenon in various platforms."NBA Dream Team" and other well -known IPs.

Not only that, the protection of domestic game manufacturers for the protection of game copyrights is also stronger. During the 2014 World Cup, companies such as NetEase set up an anti -piracy alliance.

In that year, the four departments of the National Copyright Administration, the National Internet Information Office, the Ministry of Industry and Information Technology, and the Ministry of Public Security also jointly launched the "Sword Net" operation of the tenth special governance of cyber infringement and piracy.

In response to the increasingly complex infringement of intellectual property rights in the Internet era, Yan Xiaohong, deputy director of the State Administration of Press, Publication, Radio, Film and Television and Deputy Director of the State Copyright Administration, stated at the "China Mobile Safety Media Integration Summit" held on December 7 last year.Resolutely crack down on malicious infringement, and never be soft.

Even so, the mobile game industry is about to become the hardest hit area for infringement piracy.

"There is no doubt that there will be more and more cases of infringement in the future. It can be said that mobile games are the trend of the development of the game industry in the future. For piracy, where the trend is to infringement." You Yunting pointed out.

The above -mentioned industry insiders also emphasized that "the punishment of the infringing company must be great. Only by superimposed economic punishment means on the basis of policy supervision can we deter the infringement behavior."