Zhou Menghan was 22 years old. He was from Shangqiu, Henan. He went to Austria to study. After returning to China, he sold the mask through social networks.In February of this year, many buyers complained that they sold their inferior masks to be destroyed, and they disappeared.Network data shows that as of now, Zhou Mengyu has discussed 20,000 (person) and 14.457 million reads.
If it wasn't for the discussion of many fan customers, Zhou Mengyu, a "post -90s" girl, may still run wildly on the road of "Internet celebrity to WeChat" and accumulate wealth.
Her Weibo "Bad Temperature" fans have more than 100,000 fans.The number of fans that can no longer be opened, and the number of fans before.100,000, this number forms a circle -creating a "net red" identity, and then turned into a circle of friends. Zhou Mengyu accumulated a lot of fans and is also a potential buyer.
In her circle, she became a star.The 22 -year -old Zhou Menghan sold the mask, developed offline, and expanded her "career".She knows the marketing way, knows how to use resources, seize the psychology of buyers, and find a profit space.Since November last year, there have been photos of buyers who have become red, acne, and even long hair on the Internet, saying that the skin is destroyed after using the "three -no mask" sold by Zhou Mengzhan.Dependent dermatitis.
In early February this year, the "star" disappeared.But in the circle of friends, the same "Internet celebrities" and their "micro -business causes" are still continuing.
"Sister Fairy" of Sanwu Mask
Ke Ling and her companions are a little annoying recently: they are looking for Zhou Mengyu.Only Zhou Mengzhen had traces of the activities of various social networking sites. In these photos and video screenshots, Zhou is indeed a beautiful woman. The skin is fair and transparent, like condensation, and can see the reflection.
Zhou Menghan claims to use his own mask, which has made Ke Ling, like many buyers, firmly believe that this mask has a strange effect. They have bought the mask from Zhou Mengzhen's WeChat signal and called her "Goddess" and "Sister of the Immortal".A silk mask, priced at 19 yuan.On the packaging of silver plastic bags, there is only one steel print production date, and there are no signs, manufacturers, or sites such as guards, manufacturers, and sites.
Zhou Mengzheng once said that the formula of the mask originated from an old Chinese medicine she knew, and then found the factory to process and produce.Silk is imported from abroad. Because of the hasty time, the company is in preparation, so the packaging is simple, but it will soon be officially listed.
The problem broke out at the beginning of this year. A mask user opened the topic of "bad -tempered son selling three -proof products mask" on Weibo. It was said that after using the mask sold by Zhou Menghan, the skin was severely allergic to the skin."Beauty has become disfigured." Ke Ling was one of the victims. In the past two months, she collected information about nearly 50 victims.These girls come from many provinces across the country. In photos provided to Ke Ling, their faces have symptoms such as redness, swelling, acne, and even long hair.The diagnosis of some users is: allergic dermatitis and hormone dependent dermatitis.
The information provided by 39 complaints shows that the total amount of the mask is nearly 70,000 yuan.This does not include Zhou Mengzhen's offline agent. The two agents have traded with Zhou Mengyu more than 50,000 yuan.In a blink of an eye, the title of Zhou Mengzhan's "Goddess" became a "female liar".Earlier, she has guaranteed that the mask she sold has absolutely no harmful ingredients such as heavy metals and fluorescent agents. "The problem with the problem is 100 times compensation." Since February 2015, these commitments have disappeared with her.
The foreshadow behind "Net Red"
Before the sales mask, Zhou Mengyu's other identity was "Internet celebrity".It is not difficult to find Zhou Mengyi's "Internet celebrity". She has already buried the foreshadowing of the mask in advance.
Some fans have said that knowing Zhou Mengzhen is a popular topic on Weibo in March 2014, "Dare to show his forehead is the beauty."In the photos of many exposed forehead girls, Zhou's beauty attracted her, and then clicked "Follow" on Zhou Mengyu's Weibo.
From then on, in just a few months, Zhou's Weibo fans have risen from more than 8,000 to more than 100,000, and they have become potential customers.This is not the first time that Zhou Mengyu deliberately accumulated popularity on social networking sites.Zhou Mengyu's ex -boyfriend once mentioned to others that he had helped Zhou to operate Weibo plus V and buy fans.
On September 1, 2014, there was a post titled "Beauty Shooting a Beauty and adding her on Weibo to be surprised as the heavenly man is too beautiful."In this post, the poster said that he accidentally discovered Zhou Menghan and provided a lot of her photos.Some netizens pointed out that these photos had previously appeared in Zhou's Weibo, and there were no Weibo watermarks in the posts, suspecting that Zhou Menghan himself posted in Tianya.The "beautiful shot" mentioned in Tianya's post is a short video social networking site.Zhou Mengzheng made 41 videos in a few months, many of them became popular videos in the square.
The victim Cheng Xin remembers that Zhou Mengzheng's beauty fans once reached 100,000."Beauty Shooting" seems to have opened the journey of Zhou Mengyu from the Internet celebrity to "Weishang".She repeatedly posted a video of her mask on the beautiful shot. Whenever someone asked, she claimed that she used her own products.
She gradually introduced the fans of the beautiful shot to Weibo and the WeChat trumpet "Little Taoxin" selling the mask by herself.Until February, Cheng Xin suddenly discovered that Zhou Mengyu's beautiful shooting videos were deleted and his account was canceled.All the video points related to it are "the address you visit can't be found."
Luxury and show off their wealth
In the description of the victims, the attention and trust of Zhou Mengzhen came from her life experience to the public: "Bai Fumei", independent, and self -reliance.The personal information showed to people from Zhou Mengzheng is: the family is rich, and at the age of 15, he went to a music college in Austria at the age of 15 to study in the flute.The academic requirements are quite high. "I have always been very hungry, I want to graduate earlier than others, and achieve the best results at the fastest time. Each stage is at the top position."
Zhou Mengyu's home is in Shangqiu, Henan, and her friends have commented on her "half -rich second generation".At the age of 15, Zhou Mengyu was indeed sent to Austria to study by his parents after the best middle school in Shangqiu's middle school.Zhou Menghan's father is the vice president of a Chinese bank Shangqiu Branch. According to his colleague, his salary income can bear the cost of his daughter's abroad.Xiao Yin, who met with Zhou Menghan in Vienna, was the deepest impression of her: luxury in life.
For the first time I went to Zhou Mengyu's room in Vienna, Xiao Yin was surprised: District 22 in Vienna, near the city center, a monthly rent of nearly 1,000 euros, and spent a special cost of asking a international student to clean the room for her.
Xiao Yin recalled that there are few courses in the Conservatory of Music, and Zhou Mengyu's extra -curricular time is almost spent on shopping, buying skin care products and luxury goods.The most exaggerated time was that Zhou Mengyu saw a crystal cup with a price of 1,000 euros. The cup didn't look special, but because he liked it, he bought 4 on Monday.
Afterwards, one of the cups accidentally broke when she took a bath. She also exposed the matter in the circle of friends, revealing the meaning of not distressed in her words.Where did money come from, Zhou Menghan didn't disclose too much.However, according to Xiao Yin, in addition to the support of domestic parents, Zhou also gave a rich boyfriend in foreign countries, and it was mostly borne by the other party.
Zhou Mengyu did not "show off" his studies too much.But the information she provided by her classmates in Austria is that Zhou is obviously not self -advertising "every stage is at the top."She had not had enough credits to be repatriated, and she also hired lawyers at a high price, and finally she could continue to stay in Austria.
After the mask incident, Xiao Yin deliberately went to the Conservatory of Music where Zhou Mengzhen was in consultation, and learned that Zhou had secretly returned to China without graduation. In her mouth, she "returned to China to start a business after graduation". In fact, even Zhou's professor did not know.
What made Xiao Yin most angry is Zhou Mengyu's lies. During the study abroad, Zhou Mengzhen posted a "low -cost transfer mask" on a local Chinese online. These masks were mostly used to expire after buying, or allergic reactions after use.Because of the low price, the crazy robbers were encountered by international students.Afterwards, Zhou Mengzheng said to Xiao Yin on WeChat "selling to those fools" and proud of it.
"Not far from the 8 -digit of a year"
The experience of studying abroad continued until the summer of 2014. Since then, Zhou Mengyu returned to China and officially opened her "mask career" in the circle of friends.As the most loyal buyer, Junior High School classmate and WeChat friend Li Mei remembered that Zhou Mengzheng was "very professional" when selling the mask.
Earlier, Li Mei once recommended a product for treating infant eczema on Weibo, saying that it can be used on the face, was stopped by Zhou Mengyao, and privately complimured the chemical composition table of her product. "I only look at the ingredients." Zhou said.
This made Li Meixin serve, "I think she really understands."
Zhou Mengyu once expressed the motivation to sell the mask with a friend: Why don't you make such a good money? No one will feel more money.The victim of another poisonous mask, Ke Ling, felt that Zhou Mengyu's words and deeds were very similar to "brainwashing" to people.
In addition to sending the delicate and fair skin on Weibo and Weibo, and the seemingly inadvertent "I use my own mask" below the photo, she will send 67 about the content of the mask in the circle of friends every day.And screenshots of various buyers' praise, transaction payment, Alipay large expenditure.For example, the Alipay bills she sent in the circle of friends showed that in December 2014, Zhou Mengzhen's total expenditure was 481205.68 yuan.She described her energy: "I didn't reach out to find a penny at home ... Although the score of (selling masks) does not reach 8 digits a year, it is not far away."
In addition, we have exposed various valuables in the circle of friends many times. One of the pictures is a piece of mink fur, and the price is 89,000 yuan.She said that it was a gift to herself after returning to the company to set up a company to complete the economic independence.
No one doubted that some buyers asked her a manufacturer of "three masks". Her answers were that the trademark was registered and the company was already in the case.In addition to retail, one of the methods of accumulating wealth is to develop offline agents.One of her former agents Anran told the Beijing News reporter that weekly asked the other party to buy a 3,000 silk mask at a price of 12 yuan per tablet, or after paying a 3,000 yuan deposit and a contract of 3,000 yuan, every two months mustTake 500 leather masks for 16 yuan per piece.
She also taught how to deal with the buyer's unwell inquiries with the back of the buyer."The correct method of responding is to calm down.
Zhou Mengzheng told the agent in WeChat, "Let her send photos first. Express your care and professionalism. Then analyze it for her, the most important thing is to ask, do you not afford acne from before? Then ask how about the recent life of life?What is it? Did you change skin care products? "
Even during the last confrontation with the victim, Zhou has always insisted that the mask is fine. She reports the nouns of cosmetics production licenses, business licenses, institutional code, health licenses, and cosmetic quasi -quasi -characters in WeChat.All procedures are complete to dispel the doubts of each other.
Pull black fans disappeared
The planned rich script has shifted at the beginning of this year. For Zhou Mengzhen's "poison mask", the victims were crusade on the Internet and asked Zhou to refund compensation.In the early days after the incident, Zhou Mengzheng asked the buyer to return the goods and refunded some of the money, including some agency margin.But the development of the matter obviously exceeded her imagination.
On February 2, 2015, Zhou Mengyu's WeChat account named "Xiaotaoxin" released the last message: "Because the incident recently questioned the incident, before the test report was released, I no longer made any remarks about this matter. I will give you everyone to everyoneAn explanation "
In the next two months, no "explanation" was seen or no news.Several former fans and buyers were black or shielded by Zhou Mengyu in WeChat. Some buyers tried to find her by sending goods and returns and calls, and found that the address and the phone were not real.
The reporter has contacted Zhou Mengzhen many times.Zhou Mengyu's father admitted on the phone that he knew his daughter's affairs, but did not intend to be interviewed, and responded to the matter or was responsible for the victim.He claims to be training in Hangzhou and will not return to Shangqiu in the near future.
Friends who were close to Zhou Menghan revealed that Zhou's father was not uncomfortable. He had found his daughter's "partner" Yao Chunguang and his parents in private, asking them not to disclose their daughter's personal information and family address to avoid trouble.
In such a micro -business circle that has not been in an orderly and regulatory, who is the old Chinese medicine medicine that Zhou Mengzhen knows the formula formula? Where are the various trademarks and procedures in her mouth? Yixiang, in the circle of friendsAnother mask seller does not mean: "Don't go out, you can directly order the mask on Taobao, and send it to the address you want, and the cost price is only one or two pieces."
For the "silk mask" sold by Zhou Menghan and the "pharmaceutical film" of black jelly makeup, she only glanced at reporters that it contains glucocorticoids here, which will become translucent when applying the skin, and then acne and inflammation.Even long hair.
As for those users' praise and screenshots of Alipay transactions, they can also use software and acquaintances to help "manufacture", which is not worth trust.In Yixiang's view, these are some of the "public secrets" of some micro -businessmen in the circle of friends.Rights protection is very difficult. Some people have complained to the local industry and commerce department, and have been refused to accept it on the grounds of "the incident is not locally".Someone was also rejected, and the other party said that the Zhengzhou police at the Zhengzhou police in the shipping area of Zhou Mengzhen should be dealt with.
Some victims contacted the police in Jinshui District, Zhengzhou, but were told that such cases could be reported in the victim's own place.In desperation, Ke Ling decided to take the last way: I will go to Zhengzhou in the near future and entrust a lawyer to sue Zhou Mengyu, although I don't know where she is.I was still in school when I was in school, and I wanted to graduate earlier than others.I want to achieve the best results in the fastest time, and I want to be in the front position at each stage ... Although the current results (selling masks) have not reached 8 digits a year, it is not far away.I think the more cola is, so far, it is a white wolf, a dime is useless to use the home.—— Zhou Menghan describes his energy like this.
