According to the U.S. market research company NPD Group, in 2016, the popularity of smart watches in American adults will reach 9%, which is close to the sports bracelet.NPD believes that with the increase in the popularization rate of smart watches, sports bracelets will enter the platform period.The total number of American sports bracelet users will reach a peak of 32 million at the end of 2016 after 4 years."Smart watches will obviously eat the share of the sports bracelet in the future." Eddie Hold, an analyst of NPD analyst, said, "In fact, fitness and health applications have become the focus of promotion of smart watches, so it will be diverted with some users."" "

However, the sports bracelet is not only facing the threat of smart watches, but its own product positioning also has problems.The attractiveness of the step counting function is not great, so it limits the target market of such equipment.In fact, about 40%of sports bracelet users choose to suspend for 6 months after purchasing such equipment.

"For the sports bracelet, the good news is that the opportunity in the field of sports is becoming more and more clear." Holder said, "People need more complex motion bracelets that support GPS and heart rate monitoring functions.Sex. Although we believe that the sports hand ring may face a bottleneck, these high -end equipment will still further increase the popularity. "

However, the future development of smart watches and sports bracelet markets not only depends on hardware, but also plays a vital role.Third -party developers will become the key to whether this market can achieve long -term growth.

"Although these new products are undoubtedly helpful to improve demand, smart watch applications are the real test." Holder said, "There are indeed some demand for such devices, and the use situation will appear one after another.And the application developer must work hard to change these products from 'icing on the cake' to 'essential'