A few days ago, a huge "Netease Game, Game Lovers" advertisement also appeared in the New York Times Square, Tokyo Shibuya, Seoul Guanghua Gate, and Pangu four landmark buildings, which not only attracted the curiosity and attention of countless passers -by and tourists.Detailed discussions and reports from game media in various places, PoCKETGAMER, Japan's Kyodo News, and THIS IS Game in South Korea have reported large -scale reports on NetEase's China Online Games Lien Four countries.
Overseas media have reported
It is understood that this is the first time that Chinese brands have released the brand image in the form of global four countries. It is also the first time that NetEase Games has integrated the entire line of products with a unified image. The development of the domestic mobile game market has gradually slowed down.At a comprehensive and open sensitive moment of game companies, NetEase Games appeared in a new brand in the world in such a unique way in such a unique way, and the international strategy behind it has been very obvious.Netease has never stopped in the global strategic layout in recent years.
Falling Overseas Layout Mobile Game Market
With the comprehensive outbreak of the global mobile game market, the overseas game market is increasing.With high ARPPU and high payment users, Japan ranks the largest mobile game market in the world, but the penetration rate of smart machines is extremely low, and the mobile mobile game market has huge potential.Relative to Japan, although the mobile game market has developed small in the mobile game market, its smartphone penetration rate is second in the world. The online game market is as high as US $ 1.8 billion, and the potential cannot be underestimated.The research institution Emarketer predicts that the US mobile content market income will reach $ 3.04 billion in 2015.Since Netease officially launched the overseas strategic plan in 2013, it first opened a branch company for Southeast Asian markets such as Japan and South Korea in South Korea, and in less than two years, it once again released several heavyweights to the North American mobile game market.Mobile games are the first to settle in the Southeast Asian market and then attack the three most important countries in the North American market in the global mobile game market.
The globalization pattern of dual -line development has now been closer
In contrast, the Dutch investigation agency Newzoo pointed out in a recent report that the scale of Chinese mobile games has increased from US $ 2.3 billion in 2013 to $ 4.25 billion.It is expected to surpass North America in 2015 to become the world's second largest mobile game market after Japan.While NetEase's layout of overseas markets, the consolidation of the local market has not relaxed.In less than five months since 2015, the new product of NetEase Games has suddenly released the rhythm.Not only are there a variety of high -quality masterpieces in mobile games, including the 2D turnaround "Journey to the West", the leisure tower defense "Demon Don’t", the elimination of "Broken Cooky", the action RPG mobile game "Hunter Hunter Wanted Wanted"Ling ", role -playing" Fantasy Westward Journey ", card battle" Ghost Girl Ghost Record ", etc., in terms of end games, it also opened a variety of new products tests at the same time.D New Tour "Zhen Magic" does not limit the test, and the unlimited version of "Assault Heroes" will also be available.Stabilize the Chinese game market with such a powerful lineup, and there is still no effort to launch such a large -scale four -nation linkage brand promotion.It is not difficult to see from this point that NetEase has strived to enter the global market while based on the domestic game market, and according to its brand linkage, NetEase's strategic layout overseas will not stop in the North American or Korean markets. In the futureOverseas markets may still be its key development goals.
Regardless of whether NetEase is deploying the domestic mobile game market or attacking overseas, based on the brand image of "game lovers", it is committed to providing the most exquisite game boutique for mobile game lovers, coupled with the steps of launch of boutiques riding overseas, NeteaseSubsequent development is still worth looking forward to.
