At the Gaming Marketing Summit in San Francisco today, the organizer reviewed the GAME Marketing Awards.This series of awards is for the first time. The principle of evaluation is to find "the best and most creative professional practices in the field of interactive entertainment marketing."The purpose of the award is "the best way to celebrate the marketing, promotion, and advertising of interactive games and entertainment media."
Among them, the most important award "Annual Marketing Team" was taken away by Yibi.
Full winning list:
Annual marketing agent
Ant farm
Annual Marketing Team
Yibi
The most outstanding TV/movie advertisement
"SHADOW" -Heat
Most humorous video material
Madden Season ("Maginet Rugby 15" advertisement)
The most outstanding publicity video
"Assassin's Creed: Great Revolution" E3 video -LORDE CG Video -Ubisoft
The most outstanding mobile game promotional video
"Marvel Fighting Champion" New York Animation Show Video -Kabam, Inc.
Best game fragment
"Call of Duty 11: Senior War" appears in video -ant farm
Best Publicity Film
Madden Season ("Maginet Rugby 15" advertisement)
Best Settlement
"Assassin's Creed: Great Revolution" E3 video -LORDE CG Video -Ubisoft
Outstanding overall marketing plan -core game
"Destiny" -Ant Farm and 72AndSunny
Outstanding overall marketing solution -family game
"Kinect Sports: Duel" First Marketing -Xbox
Outstanding Marketing -Free Game
"Planet Edge 2" -Sony Online Entertainment
Outstanding overall marketing plan
"Extreme Racing 2" First Marketing -Xbox
Outstanding outdoor advertising
Blood Roar Taxi -Blizzard Snow
Best game cover (standard version)
"Civilization: Space" -2K
Best Limited Edition, Special Edition, Collection Edition
"Destiny Ghost Edition"-Petrol Advertising
Best trading exhibition exhibition
"Murder: Soul Suspect" PAX exhibition video special effects
Best retail marketing plan
"Little Dragon Seta: Tasting Team" Retail Marketing
Best product website
"Looking at the Dog" Digital Shadow -Ubisoft /AKQA
Best sound design application
"Sit Back" TV Advertising -Ubisoft
Best marketing material copyright protection
"Middle -earth World: Magic Duo Shadow" #ORCTAKEOVER -Edelman & Warner Bros.
Best video material editing
"Angle Island Story 4"-ANT FARM
Best CG video material
"Watch Dog" TV Advertising CG -Ubisoft/ CUTWATER LLC/ DIGIC PICTURES
Best product announcement
Evolution announced -Team One / 2K
Best V whuscoring creative award
Gifitive ("Macden Rugby" social interactive application) -Heat/Grow
The most popular video (player vote)
"Landless Land: Prequel" -2K
The host Jeff Leach told a funny joke. I have never heard such funny jokes at any awards ceremony:
"You guys are really good at removing the fun in the game!"
This is a joke.EssenceEssenceBar?
