Risui Bank, one of the three major banks in Japan, recently released a survey report on the Japanese cultural content industry. In the report, the Japanese game industry, which once, has now fallen into a vicious cycle of atrophy.In terms of the industry, the industry mainly faces three major problems: "narrowing market scale", "the green and yellow of employees", and "insufficient output of original content".And the above negative factors are interconnected, which has greatly affected the entire industry.

The taste of the game in Japan and the world is different

In the report, Mizuho Bank said that there are two major categories in Japan's most popular games.EssenceBut in Europe and the United States, the most popular is FPS or instant strategy with high authenticity and sense of input.

This difference in interest eventually leads to the difference between the Japanese game industry and the European and American gaming industry on the development path.

From 1983 to 1985, the "Yadali 2600" game console marketing all over the world attracted a large number of third -party manufacturers. Many of the game quality provided by them were uneven, and many of them were simply rough and made the entire host market.In North America, the trust of the people has been lost, and the "Yadali Shock", which has caused the industry to sharply shrink, so many game manufacturers in North America have to move to the PC platform.

On the other hand, Nintendo's red and white machine stood out during this period, allowing Japan to have a pivotal position in the world's host market in one fell swoop.In contrast, Europe and the United States objectively use the "Jadali Shock" to form a situation where the console game market and the PC gaming market goes hand in hand.

Household machine PCs go hand in hand together

The development of the PC game market, with the popularity of the Internet, allows cross -era works such as "Diablo" and "Genesis Online" to be born in the United States. LaterGame profit model.

In contrast, the Japanese PC host market has been monopolized by high -priced domestic PC brands, and it was not until the Win95 that it started to make a family family.In the face of the overwhelming advantages of the host market, PC game developers have to take a different approach, so that the PC has become an adult game base that does not want to touch the home host.

The backwardness of PC game development technology is very fatal

With the continuous development of game development technology, the development of console games has gradually shifted to PC as the core.Prior to this, the United States, which has always maintained the two legs of PC and home machines, was able to complete the technological upgrade very smoothly, but Japan, which excessively relying on the console game, is difficult to keep up with the pace of cutting -edge technology.Therefore, from the second half of 1990, European and American gaming companies have also built in the console game market.

Today, the latest game has a realistic picture that is completely inferior to movies. In the United States, it is also known as the second largest entertainment industry after the film, which is loved by users of all ages.On the other hand, the continuous rise in game development funds has made the manufacturers who are profitable and avoiding harm began to be dissatisfied with launching works on a single platform, spanning the multi -platform strategy of hosting, PC, handheld, and mobile phones.The gap between Japanese manufacturers and European and American companies, which are stretched by funds.

With the continuous expansion of the mobile game market, although many large game companies in Japan have firmly implemented the mobile game strategy, on the other hand, the scale of the host industry in the world is also growing, while Japanese games are in this trend.Lost the sense of existence.Instead of developing console games with the world, but turning around, the sea of ​​Wang Yang, which has not entered the mobile game.

The problem of the game industry

On the whole, although the Japanese game industry rely on the rapid expansion of the mobile game market, it has shown a continuous growth trend, but as competition continues to intensify, you can make a game that can make a game casually.Return.Risui Bank believes that the biggest problem in the Japanese game industry is "low competitive in the overseas host market."

This survey report pointed out the two main reasons, one is "the gap between the development budget corresponding to the market size" and the other is "not matching the interest in the European and American markets."Compared with European and American manufacturers who have the latest technology and are good at developing large -scale game development, Japanese game companies are more good at exerting their own originality on platforms like mobile phones.Many questions.

The differences in game interest have led to Japanese manufacturers if they developed works facing domestic markets, and they will be unjustly popular overseas. This will further deepen the vicious circle around the game industry, which will undoubtedly continue to worsen the entire environment.

In addition, the competition in the mobile game market will become more and more intense with the influx of high -quality and low -priced games overseas. At that time, whether Japanese manufacturers with low development capabilities can survive, Ruisui Bank expressed concern about this.At the end of the survey report, the agency listed countermeasures such as "reorganizing the domestic market to build a game development system", "proposed strategic support policies", "acquired overseas enterprises to achieve localization" and so on.